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First
Watch Launches Summer Menu with Unexpected Features
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Daytime Café
introduces smoked beef brisket, expands Fresh Juice Bar
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Bradenton,
FL – June 2016 / Newsmaker Alert / First
Watch, the popular breakfast, brunch and lunch concept, today introduced
three new dishes nationwide as part of its limited-time Summer menu. This
season’s menu keeps things fresh with a unique twist on the restaurant’s
classic French Toast and breakfast hash dishes while maintaining its focus
on high-quality ingredients including smoked beef brisket, Nutella and
Wild Alaska Smoked Sockeye Salmon.
“Our
unique menu variety is something we’ve really embraced at First Watch lately,
and I think that’s evident with this menu’s three totally different, craveable
dishes,” said Shane Schaibly, First Watch’s corporate chef and director
of culinary operations. “We’re featuring smoked beef brisket for the first
time, which really puts a savory, more indulgent twist on our usual breakfast
fare. We’re also reintroducing smoked salmon, which was featured in an
Eggs Benedict earlier this year, but this time as part of a more delicate
dish featuring refreshing English cucumbers and a chive caper cream cheese.
Of course we wanted to develop something for those customers with a sweet
tooth too, so we created our Nutella French Toast and topped it with a
touch of cinnamon and toasted hazelnuts.”
First
Watch begun to expand its beverage program with the introduction of a Fresh
Juice Bar in 2015 and has since been juicing in-house daily from fresh
fruits and vegetables sourced locally whenever possible. Since the program’s
launch, the restaurant has extended its Fresh Juice Bar offerings, which
include two permanent juices – Day Glow and Kale Tonic – and a number of
seasonal options throughout the year.
This
Summer, First Watch is featuring a refreshing new beverage, available for
a limited time:
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Melon
Cooler – Honeydew, English cucumber, agave and lemon.
First
Watch customers can find the following seasonal offerings in addition to
familiar favorites at their local First Watch through Sunday, August 21:
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Smoked
Salmon & Cucumber Toast – Wild Alaska Smoked Sockeye Salmon, English
cucumber and chive caper cream cheese on whole grain artisan toast. Topped
with red onion, capers and EVOO. Served with two cage-free basted eggs.
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Ciabatta
French Toast with NUTELLA Drizzle – Artisan ciabatta toast hand-dipped
in our custard batter and topped with NUTELLA marinated strawberries, toasted
hazelnuts, cinnamon powdered sugar and whipped cream.
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Smoked
Brisket Hash – Smoked beef brisket, seasoned potatoes, fresh kale and
house-roasted onions topped with two cage-free eggs any style, maple BBQ
sauce and fresh herbs. Served with whole grain artisan toast, all-natural
strawberry preserves and fresh fruit.
First
Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m.
The restaurant also offers customers complimentary newspapers and free
Wi-Fi Internet access.
For
First Watch franchise information, please visit www.firstwatch.com/franchise.
About
First Watch
First
Watch specializes in award-winning, made-to-order Breakfast, Brunch and
Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch”
accolades, First Watch offers traditional favorites, such as omelets, pancakes,
sandwiches and salads, and unique specialty items like Quinoa Power Bowls,
Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer
Pick by Nation’s Restaurant News and has received other recognition including
being named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News
and a 2014 Top Franchise Value by FSR Magazine. First Watch is the
largest and fastest-growing daytime-only restaurant concept in the U.S.
with more than 280 restaurants in 26 states, including more than 160 First
Watch restaurants, 110 The Egg & I Restaurants, 9 The Good Egg restaurants
and one Bread & Company restaurant in Nashville (with another one under
construction). For more information, follow First Watch on Twitter,
like it on Facebook and
visit www.firstwatch.com.
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Contact:
Eleni
Kouvatsos
941-907-9800
ext. 218
Public
Relations & Communications Manager
First
Watch Restaurants, Inc. |