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Forbes
Travel Guide Continues its Expansion in the Americas,
as
its Five Star Rating System Arrives in Buenos Aires,
Rio
de Janeiro, Sao Paulo and Costa Rica
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Forbes Travel
Guide Continues its Growth to Help Consumers Make Better Luxury
Travel Decisions
in Rapidly Growing Markets Throughout the Americas
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New
York, NY – December 2014 / Newsmaker Alert / Forbes
Travel Guide—the originator of the Five-Star hospitality rating system
and formerly Mobil Travel Guide—announced that it will begin rating properties
in the Latin American cities of Buenos Aires, Rio de Janeiro and Sao Paulo,
and in the resort destination of Costa Rica.
It
will unveil the first group of Forbes Travel Guide Five-star, Four-star
and Recommended properties in these locations in 2015, and will expand
further in these Latin America and other international markets in coming
months and years. The announcement follows the company’s recent expansion
into Mexico and the Caribbean, as it named Lourdes Hainlin Vice President,
Client Services, to drive its presence and growth in the region.
“We
are happy to announce another important step in Forbes Travel Guide’s global
growth, as we expand our time tested process for identifying the world’s
finest hotels further into The Americas ,” said Forbes Travel Guide’s CEO,
Jerry Inzerillo. He concluded, “We look forward to announcing our first
group of star-rated hotels in this region as part of our annual Five-Star
announcement event in February – and continuing to keep the industry updated
on our rapid growth.”
In
addition to its aggressive expansion throughout The Americas, the company
announced its entry into the United Kingdom market in 2013. This comes
on top of the more than 150 markets in which the company currently rates
hotels, restaurants and spas in the United States, Canada, China, Singapore,
Hong Kong and Macau.
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Spearheading
the Latin American growth is Hainlin, who joined Forbes Travel Guide earlier
this year with more than twenty years sales & marketing experience
in various leadership roles in the hospitality industry, including with
Denihan Hospitality Group, Starwood Hotels and Resorts Worldwide and the
Westin brand. She is based in Miami and can be reached at lhainlin@forbestravelguide.com.
Tulio
Hochkoeppler, General Manager of the Four Seasons Hotel Buenos Aires, welcomed
the announcement, saying, “We are excited to welcome Forbes Travel Guide
into our part of Latin America.” He concluded, “Our region has unique cultural
destinations and offerings that cater to the luxury traveler – and recognition
by the Forbes Travel Guide brand will further enhance awareness and help
open new markets for us all.”
The
announcement of Forbes Travel Guide’s annual rating of Recommended, Four
and Five-Star Hotels, Restaurants and Spas, is scheduled for February,
2015.
About
Forbes Travel Guide
Forbes
Travel Guide, formerly Mobil Travel Guide, is the originator of the prestigious
Five Star Rating system, and has provided the travel industry’s most comprehensive
ratings and reviews of hotelssince 1958. Forbes Travel Guide has a team
of expert inspectors who anonymously evaluate properties against up to
800 rigorous and objective standards, providing consumers the insight to
make better-informed travel decisions. Forbes Travel Guide is the gold
standard for luxury hospitality ratings worldwide. For more information
about Forbes Travel Guide, visit ForbesTravelGuide.com.
ForbesTravelGuide.com
combines the objectivity and heritage of the Forbes Travel Guide Star Rating
system with insightful recommendations from a hand-selected group of travel
experts, tastemakers and Forbes Travel Guide inspectors. ForbesTravelGuide.com
is the exclusive online destination for Forbes Travel Guide’s list of Star
Rated hotels, restaurants and spas, giving registered members exclusive
access to special offers and curated experiences from select Forbes Travel
Guide partners.
Connect
with Forbes Travel Guide: www.twitter.com/ForbesInspector,
www.facebook.com/ForbesTravelGuide,
and www.instagram.com/ForbesTravelGuide.
Media
Contact:
Michael
Frenkel
MFC
PR – New York
for
Forbes Travel Guide
212-808-6559 |