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Fornova Helps Hotels Manage Rates, Drive Direct Business and
Increase Conversion Through Innovative Web Scanning Technology
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Fornova’s Tools Already Helping More Than 15,000 Branded Hotels Compete Online
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The company’s rate integrity and ranking tools allow hotels to collect and aggregate all the available information from the market, better understanding how hotels compete on various online channels; its marketing campaign management tools translate this data into actionable feeds to direct marketing channels and optimize brand visibility online, help hotels efficiently drive traffic to their site, drive occupancy at hotels when they need it, and close more direct bookings.

The combined impact of Fornova’s solutions is to enable hotels to use their limited marketing budgets more efficiently and effectively, increasing marketing ROI and lowering the cost of customer acquisition in ways never achievable before.

“We are happy to bring our vast experience in retail to launch Fornova’s solutions in the hotel industry, where the large number of marketing channels, complex search patterns and lengthy booking funnel have been impacted not just customer revenues, but ultimately, customer loyalty,” said Dori Stein, Fornova’s CEO. “Now for the first time, hotels can leverage the data and technology utilized by the largest travel companies. The quality of the data is far superior to anything else available|–|providing a huge edge for hotels.”

Today, Fornova’s solutions are serving more than 15,000 hotels around the world, and are quickly being adopted by some of the hotel industry’s best known brands. The technology has its roots in the company’s proprietary Goldenfeeds solution, which helps drive conversion for dozens of the world’s top retail, fashion and mobile companies

For more information on Fornova’s solutions, visit www.Fornova.com.

About Fornova
Fornova provides a unique service for the hotel industry, gathering market intelligence and creating demand-based marketing campaigns for hotels through an automated technology that scans a brand’s website and extracts current and historical data. Based in Israel with offices in London, Amsterdam, New York and the Ukraine, Fornova’s solutions are gaining rapid adoption in the travel industry, are serving over 15,000 hotels worldwide, and have won recognition as the most cutting edge marketing and rate integrity tools available.

Media Contact:
Michael Frenkel
MFC PR – New York
for Fornova
212-808-6559