To News/PR Index
FL – May 2017 / Newsmaker Alert / The Global
Wellness Summit (GWS), the premier conference for the $3.7 trillion
global wellness industry, released five trends shaping the future of Florida’s
wellness market at a recent press conference held at The Breakers, Palm
Beach, the site of the 11th annual Global Wellness Summit.
Wellness Summit Presents 5 Trends for the
Florida Wellness Market
2017 Summit theme, “Living a Well Life,” will put a spotlight on how the
future of wellness will impact every aspect of an individual’s life. The
GWS, which takes place October 9-11, will include keynotes from dozens
of high-profile experts, including Dr. Richard Carmona, former U.S. Surgeon
General, Dr. Andrew Weil, and Dr. Mehmet Oz, and draw 500+ delegates from
over 45 nations to Florida.
is a booming wellness market, and a real pioneer: for instance, it’s the
uncontested world leader in developing new wellness communities and real
estate concepts,” said Susie Ellis, GWS chairman & CEO. “Having the
Summit back in the U.S. opens up unique opportunities for a dynamic, future-focused
agenda - as we will hear from so many visionaries and entrepreneurs from
the largest, most innovative wellness economy in the world.”
delegates will walk away from this year’s Summit with a deep understanding
and appreciation of how businesses can holistically embrace wellness and
thrive,” said Paul Leone, CEO of The Breakers.
Wellness Trends in Florida
a longer analysis of each trend, with Florida examples, can
be found here.
Florida: World Leader in Wellness Communities & Lifestyle Real Estate
and communities designed for residents’ physical, mental, social and environmental
health represent one of the fastest growing wellness markets: growing globally
from $100 billion in 2013 to $119 billion in 2015 – and projected to jump
to $153 billion by 2020. And Florida is the hands-down world leader: an
experimental hotbed for wellness real estate concepts. One reason: Florida
is the birthplace of New Urbanism (i.e., Seaside and Celebration), which
emphasize design features like mixed use, walkability, traditional neighborhoods
and transit-oriented development, paving the way for the broader concept
of “wellness communities”. Another: the state experiences powerful population
growth (from retirees to working people with families), driving constant
creativity in new housing concepts. Florida has had shining examples of
wellness communities for years, like “smart” wellness city, Lake Nona (Orlando),
the most sophisticated example in the world of what master planning for
wellness can accomplish. And Florida’s development pipeline is packed:
from The District: A Life Well Lived (Jacksonville) to “farm and garden”
wellness living developments like The Grow (Orlando).
“Conscious Travel”: A Destination’s Values to Increasingly Impact Consumer
environmental values of businesses and hospitality properties have been
impacting consumer choice for years. But a future trend – for Florida and
the world – is how the human values of a business/property will matter
more. The concept of “wellness travel” will no longer be confined to healthy
guest programs, it will increasingly include how well the employees are
treated or how much a property gives back. For instance, if it’s a disturbing
paradox that most wellness resorts have not made worker wellbeing a priority,
The Breakers, Palm Beach is a star counter-example: putting the wellness
of their 2,000-strong workforce at the heart of everything they do – from
an on-site green market to super-affordable child and elderly care on demand.
A Coming Wave of DNA, Personal Biomarker & Epigenetic Testing
the next 5 years a flood of individual genetic tests, and more sophisticated
personal biomarker and epigenetic tests, will hit Florida, rewriting how
healthcare and wellness get done. The first wave of genetic tests, like
23andMe, returns pure probability data: you have X% more risk of developing
certain health conditions. Critical info, but limited by nature, because
it’s not our genes that most powerfully determine what diseases we get,
but lifestyle factors like diet, exercise, stress and our environment.
Enter the science of epigenetics: the analysis of how we turn our genes
“on” and “off”, and the basis for a second wave of tests that measure dozens
of personal biomarkers to identify what’s genetically modifiable. For instance,
a new three-part test coming this year called Wellness FX combines a genetic
test; comprehensive blood, body and biomarker diagnostics testing; and
an intestinal biome test to deliver a 365-degree personal health profile.
This coming tsunami of genetic/epigenetic tests are especially relevant,
and a unique business opportunity, for Florida, because of the state’s
largely aging population. New medical-wellness business models will arise
around these tests, because the interpretation of results and subsequent
“prescriptions” need to be overseen by medical professionals.
New Directions in Mental Wellness
decades, a physical health focus has dominated in the wellness industry,
far overshadowing mental wellness. That ubiquitous industry term “mind-body”
hasn’t been an equal marriage, and perhaps significantly less so in Florida
with its “body beautiful” culture. But with a serious mental wellness crisis
skyrocketing in Florida and globally (driven by everything from always-on
work to social media fueling a loneliness epidemic), wellness resorts,
spas, and fitness/wellness centers are suddenly ramping up “healthy mind”
programming. And Florida’s new mental wellness offerings are so diverse:
from new “integrative mental wellness” programs, like spas bringing in
neuroscientists to the rise of “drop-in” meditation studios to a much more
powerful focus on brain-boosting sleep; arts, creativity and dance; breathwork;
and silence and unplugging.
The Science of Happiness
studies, like the World Happiness Report, are helping governments to dramatically
expand the concept of wellbeing beyond GDP (“money”), including factors
like healthy years of life expectancy, social support, trust and generosity.
Each year, the studies indicate that beyond financial and physical health,
a perception of “fairness” and mental wellness, are paramount for human
happiness. Which is why poorer, unhealthier nations can rank happier than
rich, healthy ones – and Northern European nations always hit it out of
science of happiness has real momentum (the UAE has even recently appointed
the world’s first Minister for Happiness), and the happiness movement has
landed squarely in Florida: in March, the first World Happiness Summit
was held in Miami. Already, Miami’s Mayor has set a goal to make Miami
the happiest large city in the U.S. And according to Gallup-Healthways
Wellbeing Index, several Florida metro regions are national leaders: Naples-Immokalee-Marco
Island leads the entire nation in reported wellbeing for the second straight
year, while North Port-Sarasota-Bradenton ranked sixth out of 189 American
cities. The “science of happiness” will impact Florida’s wellness culture
in diverse ways: from a bigger focus on social connection, positive psychology,
mindfulness and building healthy communities to adding happiness workshops
to employee wellness programs.
information about attending the 2017 Summit, visit: www.globalwellnesssummit.com/2017-summit
the Global Wellness Summit
Global Wellness Summit (GWS) is an invitation-only international gathering
that brings together leaders and visionaries to positively shape the future
of the $3.7 trillion global wellness economy. Held in a different location
each year, Summits have taken place in the U.S., Switzerland, Turkey, Bali,
India, Morocco, Mexico and Austria. This year’s will be held at The Breakers,
Palm Beach, Florida from Oct. 9-11, 2017.
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