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GolfBook, Powered by CBS Sports Digital,
Partners with CourseCo
“CourseCo continues to lead the industry with their management practices and environmental stewardship,” said Gene Pizzolato, President and CEO of GolfBook. “We are excited to bring their portfolio of courses on to the GolfBook platform especially as we continue our growth in the Northern California market.”
GolfBook’s core purpose is to help golf courses connect with today’s golfer, and for golfers to activate their game with a convenient set of features and easy-to-use technology. The platform allows golfers to quickly book tee times with no booking fees at many of the top U.S. golf courses, while being promoted across the CBS Sports Digital ecosystem.
“This relationship will benefit our courses with additional exposure through CBS Sports Digital, and higher yield per booking with a course-friendly business model,” said Mike Sharp, President and COO of Petaluma-based CourseCo. “We are most excited about GolfBook’s invitation process, GolfBook Friends, and what that means for our courses, the data we can collect, and the health of the industry overall.”
CourseCo (www.CourseCo.com) is a Petaluma, California-based management company that operates golf facilities throughout the West Coast and Texas. They have become the largest golf management company in its region by viewing corporate growth as a by-product, not as a primary objective.