Rutherford, NJ – June 2017 / Newsmaker Alert / Hudson
Group, a wholly owned subsidiary of Dufry
AG, announces six new stores at Hard Rock Hotel & Casino in Las
Vegas. The stores total 14,500-square-feet of commercial space and offer
travelers high-end luxury goods such as watches, timepieces and jewelry
as well as travel essentials, electronics, wine, spirits and apparel.
In collaboration with architectural firm, Designwork Studios, Chill, Hootenanny and Dunkin’ Donuts the expansion features three modernized stores tailored to appeal to the traveler’s senses to deliver an unparalleled shopping and dining experience, 24-7.
Chill: The sundry shop, offers 1,550-square-feet of travel essentials ranging from books, magazines, snacks and beverages to travel and convenience necessities, tasteful local souvenirs and electronics.
Hootenanny: Hootenanny’s design elements include a modern apothecary feel with old school roadhouse furnishings, including raw, distressed fixtures with an industrial distillery feel. The 3,075-square-feet shop offers travel essentials, electronics, top-shelf liquor and premium cigars in a humidor.
Dunkin’ Donuts: A high-energy mash-up of bubblegum rock and pop art bring excitement to the iconic 1,546-square-feet Dunkin’ Donuts eatery. The she state-of-the-art restaurant is located on the first floor of the hotel and is open 24-hours a day, seven days a week, serving Dunkin’ Donuts’ menu of delicious food and beverages.
Design elements incorporate the Group’s successful specialty and travel-essentials concepts with a unique twist, showcasing eclectic features such as custom island vitrines, bright color schemes, hip décor, and edgy textures for optimal guest engagement and visibility.
Moreover, the design firm, Big Red Rooster, has collaborated with retail shops Bezel, Day + Night and Shine to create their own identity that offer a rock and roll vibe paired with an authentic shopping experience.
Bezel: Curated fixtures furnish the 831-square-feet high-end watch and timepiece store to amplify the craftsmanship and detailing of master watchmakers. Key brands include Hamilton, TAG Heuer, Ernst Benz and Raymond Weil.
Day + Night: Sophisticated opulence full of edgy attitude. The 7,111-square-feet apparel store covers shoppers’ leisure travel wardrobe needs from a sun-drenched day at the pool to a star-studded night on the town. Black and white, checkered tile flooring accentuates the juxtaposition between daywear and evening apparel with a large, open black ceiling and metallic gold drapery. Shoppers can find clothing, accessories and sunglasses brands including M. Fredric, johnnie-o, Hershel Supply Co., Maui Jim, Tom Ford, Gucci and many more.
Shine: Girly shimmer and shine is given a rock and roll edge in this high-end 400-square-feet chic jewelry store. Shoppers are treated by an intimate, boutique feel that is grounded in rustic reclaimed wood and modern detailing.
“Hard Rock Hotel is committed to delivering exceptional, one-of-a-kind experiences to our guests,” said Jody Lake, chief operating officer at Hard Rock Hotel & Casino. “With the Hudson Group partnership, guests will be able to take advantage of a fresh, unique shopping environment in addition to our outstanding lineup of first-class entertainment, innovative gaming, high-energy nightlight, day-life and music scene and acclaimed restaurants.”
Joseph DiDomizio, Hudson Group President & Division CEO North America of Dufry added: “With these new exclusive properties in Las Vegas, we are forging new territory by bringing 30 years of travel retail experience to resorts for the first time. These shops represent a new type of business for us, which best meets customer expectations and which we expect to further expand and develop going forward. We could not be more proud to partner with Hard Rock Hotel & Casino Las Vegas.”
Hard Rock Hotel & Casino