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| Kahala Brands Announces Acquisition of Maui Wowi Hawaiian | Company Grows Smoothie Footprint to More Than 800 Locations Worldwide | “Maui Wowi, with 400 mobile
carts and 29 standalone retail units operated by 200 franchisees, is a
perfect addition to our family of smoothie brands and our portfolio of
concepts as whole. This purchase further expands our smoothie footprint
to more than 800 locations and allows us to be a part of such a fun concept
and fantastic food and flavor profile, where we can bring the great tastes
of Hawaii to the mainland and around the world,” said Michael Serruya,
chairman and chief executive officer of Kahala Brands.
 The first Maui Wowi Hawaiian location opened in Salt Lake City, Utah in 1982 when its founders wanted to bring the freshly blended smoothies of Hawaii that they loved to the mainland. Years later, the brand began franchising in 1997, offering its delicious smoothies to an even wider audience and providing franchisees a unique, fun business model promoting all-natural, healthy, high quality products. Today Maui Wowi not only offers smoothies, but an exclusive line of Kona espresso and cappuccino drinks, as well as a gourmet line of authentic blended coffees from Maui, Kona, Kauai, and Molokai. Maui Wowi Hawaiian truly is a distinct and authentic brand that offers the very best of the Hawaiian Islands. Kahala Brands will consolidate the corporate operations and run the franchising platform for the brand from its headquarters in Scottsdale, Arizona. About Kahala Brands
For more information about Kahala Brands, visit www.KahalaBrands.com. Contact:
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