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BedandBreakfast.com
Awards First “B&B Marketer of the Year” Award
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Kentucky Innkeeper
recognized for exceptional marketing programs
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Austin,
TX & Central Kentucky – February 2015 / Newsmaker Alert / BedandBreakfast.com™,
the most comprehensive global site for inspiring, planning and booking
bed and breakfast properties, has chosen J. Todd Allen, owner of two inns
in central Kentucky, as the recipient of its first “B&B Marketer of
the Year Award.” The 1851
Maple Hill Manor Bed & Breakfast is located in Springfield, an
agri/eco-tourism destination located at the center of the Kentucky Bourbon
Trail® on the crossroads of major adventure cycling trails. Bourbon
Manor is located in Bardstown, Ky. – the Bourbon Capital of the World
and the “Most Beautiful Small Town in America.”
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 The
new award recognizes bed and breakfast owners who excel at developing and
implementing successful marketing programs, in addition to the many other
hats owners wear to promote B&Bs to guests. Allen achieved more than
90 percent occupancy from February to October, nearly 80 percent occupancy
in the off-season, consistent revenue and profitability year-over-year,
ongoing press and media coverage and more than 40 percent repeat business.
“We
all know that B&B owners wear many hats – general manager, chief marketing
officer, chef and concierge – so that they can offer exceptional hospitality
and service to guests,” said Matt Laessig, general manager of BedandBreakfast.com.
“BedandBreakfast.com congratulates Todd Allen for promoting not only his
inns so successfully, but also for the special and memorable B&B experiences
that attract new guests and keep them returning time and time again.”
Allen
won for his marketing program that included ongoing, consistent messaging
and promotion on social media, advertising, updated website, e-newsletters,
open house events and direct mail; a Refer A Guest program; participation
on leading B&B and travel sites; and sponsorship of community events
and other local tourism promotions.
To
promote his inns, Allen also leveraged his current and past association
relationships, including president and board member of the Bed and Breakfast
Association of Kentucky, founder and president of the Central Kentucky
Agritourism Association and president of the Springfield/Washington County
Kentucky Chamber of Commerce.
“Successful
marketing campaigns do not rely on just one silver bullet,” said Lisa Chen,
BedandBreakfast.com director of global marketing. “Todd Allen stood out
among the 50 entries we received because he is an exceptional example of
someone who shares his passion for B&B hospitality with his guests
through lots of different marketing and promotional programs.”
A panel
of judges critiqued entries based on the following criteria: tangible and
significant results, clearly defined marketing objectives, clearly defined
target audiences, a multi-faceted marketing program and creativity.
As
B&B Marketer of the Year, Allen wins a $1,000 Lowe’s Gift Card and
six months of free flowers from The Bouqs, as well as an award plaque to
display.
Media
Contacts:
Carla
Abbi, Executive Director
Springfield
Tourism Commission
859-336-5440
Dawn
Przystal, Vice President-Bardstown-Nelson County TCC
Bardstown-Nelson
County Tourist & Convention Commission
800-638-4877
x 114
Hi-
and Low-Res photos available.
About
BedandBreakfast.com
BedandBreakfast.com,
based in Austin, Texas, is the most comprehensive global site for finding
bed and breakfast properties, with more than 11,000 properties worldwide,
representing nearly 75,000 rooms. BedandBreakfast.com helps travelers find
and book the ideal B&B or small inn through informative descriptions,
photos and more than 300,000 consumer reviews. BedandBreakfast.com offers
convenient gift cards welcomed at more than 4,000 B&Bs in the United
States and Canada, with no restrictions or blackout dates. It is owned
by HomeAway, Inc., the worldwide leader in online vacation rentals.
About
1851 Historic Maple Hill Manor Bed & Breakfast
Maple
Hill Manor has welcomed tourists to Central Kentucky for 26 years,
providing award-winning B&B accommodations and hosting of special events.
Over 5,000 visitors each year will visit Maple Hill Manor related to overnight
stays, Weddings and Receptions, Reunions, Corporate Retreats and Socials,
Alpaca and Llama Farm visitors and shoppers of the Fiber Farm Store – featuring
luxury fiber produced and available on the farm involving sales of finished
products made of Suri Alpaca and Suri Llama Fiber. Maple Hill Manor has
been recognized nationally, voted #1 in the U.S. as the B&B with the
“Most Historical Charm”; voted “Best B&Bs in the South”; voted “Best
Breakfast in the Southeast”‘ voted as “Kentucky’s Best B&Bs” by readers
of Kentucky Monthly Magazine; voted Top 10 Innkeepers in the U.S.
by BedandBreakfast.com; and voted “Best Breakfast Recipe in the World”
Contest in 2013. Phone: 859-481-4403, Toll Free: 800-886-7546, Stay@MapleHillManor.com.
Address: 2941 Perryville Rd., Springfield, KY 40069.
About
Bourbon Manor Bed & Breakfast Inn
Bourbon
Manor, formerly known as Rosemark Haven Bed & Breakfast, was renovated
and reopened in February 2014 as the world’s first Bourbon-themed Bed &
Breakfast Inn featuring 9 luxurious, antique-appointed guest rooms, Bourbon
Bar and Day Spa. Two beautifully restored National Historic Registry and
Kentucky Landmark Plantation Homes: 1810 Federal House and 1830 Antebellum
Mansion featuring luxurious, award-winning B&B accommodations. Spacious
antique-appointed rooms, fine art and tranquil park-like setting. King
beds, private baths, whirlpool tubs and fireplaces. Full Country Gourmet
Breakfast. Bourbon Bar & Lounge and Health & Wellness Spa onsite.
Phone: 502-Bourbon, Toll Free: 844-4Bourbon, Address: 714 N 3rd Street,
Bardstown, KY 40004.
About
Bardstown, KY
Located
in the heart of Kentucky Bourbon Country and situated at the trailhead
of the famed Kentucky Bourbon Trail®, Bardstown
is more familiarly known as the “Bourbon Capital of the World.” It is home
to five distilleries, including Barton 1792 and Willett Distillery, and
these three Kentucky Bourbon Trail distilleries: Heaven Hill, Maker’s Mark
and Jim Beam. Major attractions include the outdoor musical, “The Stephen
Foster Story,” My Old Kentucky Home State Park, the highly regarded Civil
War Museum of the Western Theatre, My Old Kentucky Dinner Train, The Kentucky
Railway Museum and Whisky Magazine’s Visitor Attraction of the Year
– the Oscar Getz Museum of Whiskey History. Additionally, Bardstown has
four 18-hole golf courses, three wineries, two haunted tours and numerous
religious attractions. Fodor picked Bardstown as one of “America’s Best
Small Towns.” It was selected the “Most Beautiful Small Town in America”
in the Rand McNally/USA Today 2012 “Best of the Road” contest and landed
in the top 20 of “America’s Favorite Towns” by Travel + Leisure
– which also recognized Bardstown as having one of “America’s Most Beautiful
Town Squares.” In 2013, Bardstown was designated a certified Kentucky Cultural
District, one of only six Kentucky cities to achieve this honor. www.facebook.com/BardstownKY
About
Springfield, KY
Travel
the Lincoln Heritage National Scenic Byway (US-31E/US-150) to Springfield,
established in 1793. Learn about President Lincoln’s ancestry, life and
political career at the Lincoln Legacy Museum in the historic 1816 Courthouse
and, across the street, at the 10-foot bronze sculpture, “In Sacred Union.”
Visit Lincoln Homestead State Park, where Lincoln’s parents wed in 1806.
Visitors find a variety of shopping and dining experiences, beautiful horse
farms, local wineries and historic buildings, including the circa 1900
Opera House, home of the Central Kentucky Community Theatre and the Phil
Simms Exhibit. There are historic walking, driving and barn quilt tours,
as well as a scenic drive through the country to Hwy. 458 and the 246-foot
long Mt. Zion Covered Bridge built in 1871. The Kentucky Bourbon Trail
is just minutes away. Accommodations include the award-winning 1851 Historic
Maple Hill Manor Bed & Breakfast, Cinnamon House Bed & Breakfast,
Springfield Inn and Lincoln Suites. www.facebook.com/SeeSpringfieldKY |
