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Krystal
Gives Fans a Sweet Deal
with
Penny Pies on National Pie Day, January 23
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Enjoy an Apple
Turnover for only one cent with any purchase
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Atlanta,
GA – January 2015 / Newsmaker Alert / What can you get for a penny
anymore? There’s at least one thing a penny can still buy – at The
Krystal Company®, on National Pie Day, participating Krystal restaurants
will happily accept pennies for the brand’s signature Apple Turnover. Good
all day only on January 23.
“Fans
love our delicious apple turnover and we’re happy to share it at an incredible
value on National Pie Day,” said Jason Abelkop, Chief Marketing Officer
for the Krystal Company. “Everyone’s Friday will be a little sweeter with
our signature dessert and at an add-on cost of a penny, it’s impossible
to turn down!”
The
Apple Turnover is a perfectly portable dessert that captures the essence
of this classic American pie. Cinnamon-sweetened apple pieces are fully
encased in a crispy pie shell. National Pie Day will be celebrated at participating
restaurants all day on January 23. Complement any meal with the one-cent
pie from the iconic Krystal square burger to the new Hushpups to any number
of combos. Purchase required. Supplies available while they last.
National
Pie Day started in the mid-1970s by Boulder, CO teacher Charlie Papazian,
who declared this observance on his birthday. The holiday is celebrated
annually on January 23, and has been endorsed by the American Pie Council
(APC) since 1986. The APC is the nation’s only purely pie-focused organization
and is committed to “preserving America’s pie heritage and promoting America’s
love affair with pies.”
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About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company® is the oldest
quick service restaurant chain in the South. More than 80 years later,
its hamburgers are still served fresh, hot off the grill on the iconic
square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based
Restaurant Support Center, serves a team of 6,000 employees. For more information,
visit www.Krystal.com or www.facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
Media
Contact:
Lexi
Rich
Ink
Link Marketing
for
The Krystal Company
866-252-1750
ext. 115 |
