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All-Day
Happy Hour Returns to Krystal Restaurants
on
Thursday, March 16
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Multiple Less-Than-$1
Deals for
Krystal Sandwich
Favorites Available All Day Long
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Atlanta,
GA – March 2017 / Newsmaker Alert / It
has been just over a year since iconic burger brand, Krystal, unveiled
its weekday Happy Hour menu – and the innovative offering continues to
be one of fans’ most popular values. To carry on the widespread success
of the Happy Hour menu, on Thursday, March 16, Krystal will offer 2017’s
first All-Day Happy Hour deals such as $.59 Krystals, $.79 Krystals with
Cheese, and $.99 loaded Krystals with Cheese and Bacon which will be available
from open to close at all participating locations.
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“Value
is more than just the right price. It’s the right price on the right items
at the right time,” offered Alice Crowder, Vice President of Marketing
for The Krystal Company®. “Happy
Hour has been a smart match up that serves guests what they want, when
they want it most, at a price that’s always welcomed. By devoting an entire
day to that concept, we’re able to share that experience with guests who
may not yet be aware of our unique Happy Hour offering.”
Typically
available from 2 p.m. to 5 p.m., Krystal Happy Hour was a creative experiment
aimed at serving the growing number of “on the go” guests looking for a
tasty, budget-smart bite in between traditional lunch and dinner times.
Fans were quick to respond to the attractive values as ideal solutions
for after-school snacks, a casual bite before heading out on the town with
friends, or an early dinner for those that work later hours. The All-Day
Happy Hour offering will extend those values for the entire day, though
some pricing may vary by location.
“Quick,
good, and affordable do not have to be mutually exclusive,” continued Crowder.
“Happy Hour at Krystal is proof of that, and we’re eager to celebrate it
for another year.”
About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick
service restaurant chain in the South. Its hamburgers are still served
fresh and hot off the grill on the iconic square bun at more than 350 restaurants
in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves
a team of 6,000 employees. For more information, visit www.Krystal.com
or www.Facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
Media
Contact:
Peyton
Sadler
866-252-1750
Ink
Link Marketing
for
The Krystal Company |