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Krystal
and Coca-Cola Fuel NASCAR for a Second Lap Sweepstakes
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Advance Auto
Parts and Carmike Theaters Riding Along Again in 2016
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Atlanta,
GA – April 2016 / Newsmaker Alert / Following a tremendous response
to last summer’s Roadie Cup Sweepstakes, The Krystal Company® announced
it would be bringing back the prize-packed promotion for 2016. Due to popular
demand, this year’s event is set to hit the road early – beginning April
25th.
The
sweepstakes invites guests to participate in the Krystal and Advance
Auto Parts Fuel NASCAR with Coca-Cola® for the chance to win the
Grand Prize of Two (2) NASCAR Experience Trips to a NASCAR race during
the 2016-2017 season. Other instant winners will receive gift cards from
sweepstakes partners – Advance Auto Parts and Carmike Cinemas. All participants
will be eligible to receive free Krystal® coupons.
“Race
Day participation was huge last summer,” said Heather Schlesinger,
Director of Calendar Programs & Promotions at The Krystal Company®.
“We are very pleased to be able to team up again with Coca-Cola®, Advance
Auto Parts and Carmike Theaters to give people more of what they love –
delicious Krystal® food and beverages, great products and entertainment
from our partners, and of course the NASCAR experience of a lifetime for
one Krystal® fan.”
Participating
guests, who purchase a 44-oz Krystal® Roadie Cup in restaurants will
receive the sweepstakes entry SMS/Text code. Codes will also be available
at Advance Auto Parts participating stores. Once obtained, guests will
receive a link to the mobile-friendly site and play a simple “scratch-off”
style Instant Win Game. Krystal® coupons will be made available to
participants and will change from week to week. Items like Free Triple
Krystals, Free Chili Cheese Fries and Free Corn Pups are among the Krystal®
prizes available with purchase. Guests can also share their results on
social media and opt-in to Club Krystal® (Krystal’s e-club) for future
promotions. Standard messaging and data rates apply and may vary by carrier.
The
Grand Prize Sweepstakes Winner will be drawn at random from all entries
after the promotion period has ended. That lucky winner will win a trip
for two to one of four upcoming NASCAR races at Daytona International Speedway,
Talladega Superspeedway, Darlington Raceway, Charlotte Motor Speedway,
Atlanta Motor Speedway or Homestead-Miami Speedway taking place during
the 2016-2017 NASCAR season.
Krystal
and Advance Auto Parts Fuel NASCAR with Coca-Cola® Sweepstakes
will run from April 25th through June 19th, while supplies last, at all
participating Krystal and Advance Auto Parts locations. No purchase is
required to enter. Complete official contest rules are available on www.KrystalRaceDaySweeps.com.*
*NO
PURCH./TXT MSG NEC. LEGAL RESIDENTS OF AL, AR, FL, GA, KY, LA, MS, NC,
SC, TN, and VA , 18+. VOID ELSEWHERE & WHERE PROHIB. Ends 6/19/16.
For rules, prizes, odds, & all details: www.KrystalRaceDaySweeps.com.
Sponsor: The Coca Cola Co.
About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick
service restaurant chain in the South. Its hamburgers are still served
fresh and hot off the grill on the iconic square bun at more than 350 restaurants
in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves
a team of 6,000 employees. For more information, visit www.Krystal.com
or www.Facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
Media
Contact:
Catherine
Diaz
866-252-1750
x116
Ink
Link Marketing
for
The Krystal Company® |