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The
Krystal Company Honors Their Legacy Partners
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Trio of Southern
Suppliers are honored for their Life-Long Partnerships
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Atlanta,
GA – May 2016 / Newsmaker Alert / The
Krystal Company®, the brand famous for serving its iconic square
hamburgers for more than 80 years, recently recognized their longest supplier
partnerships at its 2016 Krystal Convention in Birmingham. As part of the
many exciting announcements that were revealed at this year’s convention
– including remodeling efforts and new training programs – Krystal®
honored Coca-Cola®, Travis Meat Co., and Flower Foods as the three
vendors who are Krystal Legacy Partners, having worked with the brand for
over 220 years all together!
“Our
suppliers play a crucial role in our restaurant’s operations on a daily
basis,” said Dave Early, Senior Director of Franchise Operations and Development
at The Krystal Company. “These legacy partners, recognized at this year’s
convention, are just a few of the great suppliers we have the opportunity
to work with at Krystal.”
Travis
Meat Company, based just outside of Knoxville, has been a Krystal go-to
meat producing company since 1960. Travis Meat specializes in making the
brand’s signature square hamburgers, using specialized machines that allow
them to produce the iconic small and bite-sized patties for more than 50
years. Dale Travis, President at Travis Meat, the grandson of founder W.B.
Travis, was in attendance in Birmingham to be honored as a Legacy Partner.
Krystal also awarded Supplier of the Year to Travis Meat Co. due to its
dedication to the Krystal brand and creative innovation to create Krystal’s
iconic and well renowned look.
What
good is a square burger without Krystal’s signature bun? Krystal recognized
this and, therefore, also recognized Flower Foods who has continuously
produced those hot, steamy buns that are used in each Krystal hamburger
and on a variety of other menu items that are available at each restaurant.
Since the Krystal brand first launched, more than 83 years ago, Flower
Foods Inc., has been at the fast-food chain’s side, providing the freshest
and highest quality buns and bread products, allowing the Krystal to become
a Southern household name. Rick Rowan, Account Executive at Flower Foods
was in Birmingham as the honoree for the brand. Rowan joins a long list
of Flower Foods executives who have personally worked with the Krystal
brand in multiple roles throughout the past 83 years.
Coca-Cola®,
the brand that is synonymous with refreshing beverages, also was recognized
as a key Legacy Partner during the Krystal Convention. Coca-Cola has been
supporting Krystal since the very beginning, providing the perfect beverages
to wash down Krystal’s delicious menu items. Since 1932, Coca-Cola has
been the exclusive beverage producer for Krystal and has been one of the
most trusted suppliers for the brand, allowing Krystal to grow into a fast-food
staple in the South. Krystal also awarded Coca-Cola with its Innovation
Partner of the Year Award, due to Coca-Cola’s immeasurable contributions
to help advance Krystal throughout their life-long partnership. Hector
Gallardo, Daniel Redler, Jayne Lusk and Ryan Carter the Krystal Coca-Cola
Representatives, were in attendance during the convention and accepted
the award on behalf of the beverage icon.
Krystal
recognized these three amazing brands because they are the longest-tenured
suppliers that have stood by Krystal’s side during its journey and expansion
as one of the most trusted fast-food brands of the South.
“We
would like to give a special thanks to these legacy partners, as well as
to all our suppliers that have made our brand so great for more than 80
years,” continued Early. “With such great partners at our side, we look
forward to the many great things we can accomplish together.”
About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick
service restaurant chain in the South. Its hamburgers are still served
fresh and hot off the grill on the iconic square bun at more than 350 restaurants
in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves
a team of 6,000 employees. For more information, visit www.Krystal.com
or www.Facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
Media
Contact:
Peyton
Sadler
866-252-1750
Ink
Link Marketing
for
The Krystal Company® |