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Krystal
Is Off To the Races This Summer
with
Coca-Cola Roadie Cup Promotion
|
NASCAR®
Experience and Other Prizes
from Advance
Auto Parts and Carmike Cinemas Offered
|
Atlanta,
GA – July 2015 / Newsmaker Alert / The
Krystal Company®, the brand famous for its iconic square hamburgers
and a wide variety of cravable favorites, is shifting summer enjoyment
into overdrive with a “winning” event taking place in the Southeast. Now
through August 31st or while supplies last, Krystal®, Advance Auto
Parts, and Carmike Cinemas have teamed up to offer the Coca-Cola® “Rev
Up to a Roadie” Sweepstakes at participating Krystal restaurants. During
the promotion, guests who stop by their favorite local Krystal and order
a 44-oz Krystal Roadie Cup receive a special text short code that unlocks
a digital scratch off entry. The text-to-win game allows guests to scratch
off a sweepstakes ticket from their smartphone, tablet or computer (standard
messaging and data rates apply). Guests are encouraged to make a pit stop
to their nearby Krystal daily to receive the special code as participants
can enter up to once a day.
Instant-win
prizes include Advance Auto Parts gift cards, Carmike Cinemas movie tickets
and Krystal food and beverage coupons. Additionally, guests are automatically
entered for a chance to win a Coca-Cola® grand prize trip-for-two NASCAR
Experience to one of six upcoming NASCAR Sprint Cup Series™ races at Daytona
International Speedway, Charlotte Motor Speedway, Atlanta Motor Speedway,
Talladega Superspeedway, Darlington Raceway of South Carolina, or the Homestead-Miami
Speedway during the 2015/2016 season.
“Krystal
is the perfect treat all summer long and we love watching NASCAR racing
with friends and a sack of our great Krystals,” said Heather Schlesinger,
Director of Calendar Programs & Promotions at The Krystal Company.
“We’re thrilled to be working with Advance Auto Parts and Carmike Cinemas
to introduce our guests to their products and treat a lucky Krystal lover
to the experience of a lifetime!”
Schlesinger
noted that upon entry into the sweepstakes, all guests are invited to join
Club Krystal, the chain’s digital loyalty club and each participant takes
the checkered flag because the e-club offers members exclusive discounts
and other benefits on an ongoing basis.
The
sweepstakes runs through the end of August or while supplies last, at participating
Krystal, Advance Auto Parts, and Carmike Cinema locations. No purchase
is required to enter the contest. Official contest rules are available
on www.Krystal.com.
About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick
service restaurant chain in the South. Its hamburgers are still served
fresh and hot off the grill on the iconic square bun at more than 350 restaurants
in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves
a team of 6,000 employees. For more information, visit www.Krystal.com
or www.facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
Media
Contact:
Catherine
Diaz
866-252-1750
Ink
Link Marketing
for
The Krystal Company® |