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Krystal
& TABASCO Partnership Makes History in the South
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Krystal®
Donates Art Piece to the TABASCO® Museum
on Avery Island
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Atlanta,
GA – August 2016 / Newsmaker Alert / When
two brands with close to 231 years of combined history between them decide
to team up – you can be certain that the results will be unforgettable.
Such has been the case with two of the South’s most famous brands The
Krystal Company® and TABASCO®
brand. The two brands partnered to create a special “Fired Up” menu
featuring the hot and spicy flavors Southerners love to the Krystal sandwiches
they can’t get enough of.
In
the spirit of this collaboration, The Krystal Company commissioned a piece
of photo artwork as unique as the partnership itself. The 3D lenticular
image showcases the legendary heritage of the brands in a contemporary
format. The artwork, Southern Squared, will be one of the premiere
pieces in the all-new TABASCO® Museum. The unveiling will be held on
Avery Island in Louisiana on Thursday, August 4, at 9:00 a.m. with a presentation
from Krystal’s Chief Executive Officer, Omar Janjua. The Krystal Cruiser
will also be on hand at the event with a selection of tasty treats from
the special “Fired-Up” menu which features classic Krystal products topped
with cheese sauce infused with TABASCO® Sauce. The TABASCO® Museum
is calling all Krystal and TABASCO® lovers to join us at the unveiling
to try the products, view the exhibit and witness history being made with
these two iconic brands.
“TABASCO®
brand and Krystal both call the South their home,” says Janjua. “The dedication
of McIlhenny Company and how it has kept the brand within the family for
generations is inspiring. We are proud to be a part of the impactful story
of McIlhenny Company and are honored to be able to make a gift from Krystal
to the museum.”
Krystal’s
gift makes it the first entity to create an item specifically for display
in the TABASCO® Museum. This fascinating new museum is filled with
McIlhenny family artifacts and original TABASCO® products. It explains
how the TABASCO® brand got its start and how it evolved over its roughly
century-and-a-half history. Krystal’s hope is that its gift will become
a milestone in the ongoing TABASCO® story and an exciting element of
the museum that both Krystal and TABASCO® fans can enjoy.
About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick
service restaurant chain in the South. Its hamburgers are still served
fresh and hot off the grill on the iconic square bun at more than 350 restaurants
in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves
a team of 6,000 employees. For more information, visit www.Krystal.com
or www.Facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
About
McIlhenny Company
McIlhenny
Company produces TABASCO® brand products, which are sold in more than
165 countries and territories around the world and labeled in 22 languages
and dialects. The 148-year-old company makes a line of pepper sauces, including
its world-famous TABASCO® Original Red, Green Jalapeño, Chipotle,
SWEET & Spicy, Habanero, Buffalo Style, Garlic Pepper Sauces and now
Sriracha Thai Chili Sauce. For more information, visit www.TABASCO.com
or follow TABASCO® brand on Facebook,
Twitter, Instagram
and YouTube using the handle,
@TABASCO.
Media
Contact:
Peyton
Sadler
866-252-1750
Ink
Link Marketing
for
The Krystal Company® |