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La
Quinta Inns & Suites Adds Three Hotels and More Than 300 Rooms in Idaho
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Agreement
with Fast-Growing AmeriTel Inns, Brings La Quinta Brand to Boise,
Idaho
Falls and Twin Falls with Additional Hotels Expected
La
Quinta Inns & Suites Adds Three Hotels and More Than 300 Rooms in Idaho
Dallas,
TX – July 2010 – La Quinta Inns & Suites,
the fastest-growing select service brand in the hotel industry, has reached
an agreement with Idaho-based AmeriTel Inns Inc., to convert three AmeriTel
Inn & Suites, representing more than 300 rooms, to the La Quinta flag.
The first hotel, located in Twin Falls, will begin operating as a La Quinta
Inn & Suites within 90-120 days, followed by hotels in Boise and Idaho
Falls. Additional agreements between La Quinta and AmeriTel are expected
in the near future.
“We
are delighted to welcome AmeriTel to the La Quinta franchise system, as
we announce the first in a series of agreements that will further accelerate
our franchise growth,” said Rajiv Trivedi, La Quinta’s Executive Vice President
and Chief Development Officer. Trivedi concluded, “We look forward to a
long and mutually beneficial relationship with AmeriTel and its owners,
the Black family - we could not hope for better or more experienced operators
in the Idaho and Pacific Northwest markets.”
AmeriTel
was founded in the 1990s currently owns and operates 13 properties in Idaho
and Utah, in the select service, upscale and all-suite segments under the
AmeriTel Inns flag, as well as Hilton brands.
“We
are happy to join the La Quinta family and become part of one of the most
exciting franchise stories in the industry,” said Brian Black, Vice President
at AmeriTel. He concluded, “Our three La Quinta hotels, all newly developed
within the past ten years, are already established market leaders, that
will now add the even greater competitive advantage of the La Quinta flag
and operating systems. We are very excited about the new venture.”
The
three AmeriTel Inn & Suites to be converted to La Quinta Inn &
Suites are:
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The
101-room in Twin Falls, at 539 Poline Road
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The
124-room in Boise Town Square, at 7695 West Emerald Street
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The
84-room in Idaho Falls, at 2501 South 25th Street, East, Ammon, ID
All
three hotels boast spacious, beautifully appointed guest rooms and prime
locations near business, leisure and entertainment centers. Amenities include
complimentary high-speed in-room internet, executive work stations, 24-hour
indoor pool, spa, and fitness centers, and more. These hotels will participate
in the La Quinta Returns® guest loyalty program that offers a way to
earn free nights faster. Members earn points for every dollar spent at
La Quinta hotels and redeem them for free nights, airline miles/credits
toward free travel, and shopping and dining gift cards/certificates accepted
at over 150 national retailers and restaurants. Guests can enroll at www.laquintareturns.com,
the front desk of any La Quinta hotel or by calling 1-800-642-4258.
About
La Quinta
LQ
Management L.L.C. is one of the largest operators of limited-service hotels
in the United States. Based in Dallas, Texas, the Company operates and
provides franchise services to close to 800 hotels in 46 states, Canada
and Mexico under the La Quinta Inn® and La Quinta Inn &
Suites® brands. For reservations or more information about La
Quinta, please visit www.LQ.com or call
1-800-SLEEPLQ. Follow La Quinta Inns & Suites on Twitter at twitter.com/LQ
or become a Facebook fan at www.facebook.com/laquinta.
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Contacts:
Michael
Frenkel, MFC PR
for
La Quinta Inns & Suites
212-330-8120
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Teresa
Ferguson
Director
Communications & Public Relations
LQ
Management L.L.C.
214-492-6937
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