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Milestone
CMS Delivers Record 30% Average Revenue Growth
and
300% Average Group Booking Increases for its Customers,
Powered
by a Unique Mix of Technology, Design and Strategy
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Summary: New
websites on Milestone Content Management System consistently
experience a
25-40% increase in revenue and a 300% increase in group bookings.
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Santa
Clara, CA – February 2017 / Newsmaker Alert / Milestone
announces another banner year for its customers as they achieved record
results by leveraging Milestone’s unique value as both a software developer
and a design and digital marketing agency. New web sites on Milestone’s
Content Management System consistently experience a 25% to 40% growth in
revenue. Hotels and resorts like the Tan-Tar-A
Resort in Osage Beach, Missouri, for example, achieved year-over-year
revenue growth in high double digits, over 57% with an increase in group
bookings of 300%.
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 Milestone
achieved these exceptional results by leveraging our unique combination
of in-house developed technology, award-winning design, and omni-channel
digital marketing strategies. In 2016, Milestone customers enjoyed a series
of technological “world’s firsts”:
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The world’s first CMS system
for hospitality designed to build and deploy native AMP pages, leading
to exceptional mobile performance and visibility.
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The worlds’ most robust CMS
system designed to benefit from voice search technology, Milestone’s CMS
system supports over 70 hospitality-specific schema-tags.
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Access to the world’s first
Content Management System for the hospitality industry fully capable of
developing ADA conforming pages and of automatically flagging ADA conformity
issues on pages.
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Exclusive access to Milestone
Analytics, the first analytics system for hospitality that allows hotels
to measure engagement across all channels through the customer journey,
providing a complete investment picture that allows hotels to maximize
ROI.
“2016 was another record year
for Milestone,” said Anil Aggarwal, Milestone CEO, “as we head into 2017
we are very cognizant of the looming threat from Airbnb and OTAs to our
customer base. We continue to provide the best mix of technology, strategy
and exceptional design to our customers,” continued Mr. Aggarwal. By the
year 2020 comScore is predicting that over 50% of search will be powered
by voice. To stay ahead of the huge leaps in artificial intelligence, voice
search, and machine learning, Milestone’s in-house developed technology
will keep hotels ahead of these rapidly changing conditions that threaten
to put the market out of reach for all but the largest players.
Hoteliers interested in getting
more out of their marketing investment can meet with Milestone at the upcoming
HSMAI Digital Marketing Strategy Conference in New York, as well as download
the Tan-Tar-A case study.
About Milestone
Milestone is a leading provider
of digital marketing software and services for hospitality, retail and
finance. We provide a full range of solutions including website and mobile
design, content creation, SEO, analytics and competitive intelligence.
Our state-of-the-art technology and solutions drive revenue and ROI for
clients across the globe. Over 2,000 companies world-wide do business with
Milestone, including leading hotel chains, major retailers and financial
services companies. Milestone has garnered over 300 awards and a reputation
for blending outstanding design with advanced technological capabilities.
Milestone is one of Silicon Valley Business Journal’s fastest growing
companies and is an Inc. 5000 company. For more information about
Milestone and our products and services, visit us at www.MilestoneInternet.com.
Press Contact:
Angela
Lyons
Manager, Demand Generation
408-200-7918
Milestone Web: www.MilestoneInternet.com
Milestone Blog: blog.MilestoneInternet.com |
