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Milestone’s
Galexi™ is the First CMS in Hospitality
to
Launch Google’s AMP Website
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Milestone’s Galexi™
CMS System Delivers an Exceptional Mobile Experience
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Santa
Clara, CA – October 2016 / Newsmaker Alert / Milestone announces
that its Galexi™ CMS is the first in the hospitality market to launch an
AMP site compatible with Google’s AMP guidelines. The website for Millwood
Inn (www.millwoodinn.com) in
the AMP format, provides an exceptional user experience with lightning
fast download speeds. It is expected that AMP pages will be Google’s preferred
method of delivering content (www.ampproject.org)
to mobile users because they are designed to provide a significantly faster
download experience compared to non-AMP mobile sites.
Milestone is AMP ready
today
Milestone’s Galexi™ Content
Management System (CMS) comes built from the ground up with mobile compatibility
and readiness at its core. AMP is no exception. Milestone customers, in
fact, can already benefit from AMP compatible pages – with some already
benefiting from the feature. The Millwood Inn website is an example of
one such business, having launched a Galexi-powered AMP site in August
of this year.
Why are AMP and Mobile Experiences
important for businesses? In the US, over 50% of the queries on Google
come from mobile. Gary Illyes, from Google, announced last week that Google
is building a new and improved index strictly for mobile. This means the
speed and experience of your mobile site becomes critical for any business.
AMP sites create lightning-fast, engaging mobile experiences.
searchengineland.com/google-divide-index-giving-mobile-users-better-fresher-content-261037
Concrete Benefits to Milestone’s
AMP pages:
In just the first six days
of the AMP site being live, The Millwood Inn has seen an increase in
average position of their AMP page on Google’s mobile results, along
with a 22% jump in visits and an increase in click-through rate
from 14% to nearly 20%. The AMP site and Mobile site ranks on page one
for all branded and non branded search queries.
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Milestone’s Galexi –
The CMS designed around mobile
AMP compatibility and optimization
is just the latest in a continuing trend of industry-leading innovations
from Milestone. The Galexi CMS, in fact, is the premier mobile-ready CMS
system available today. With full support for server-based Adaptive-Responsive
design, Galexi provides the ideal mobile experience for a user’s mobile
journey.
Over 50% of US Google searches
are now initiated on mobile devices, and nearly 20% use voice as their
primary input method. Galexi allows Milestone customers to create optimal
experiences for users that are designed around the way search engines work.
In fact, Milestone CMS-based sites are built using topical Schema markups
from over 70 different categories, enabling Google Instant Answers, high
quality SERPs results and allowing Milestone clients to provide drive traffic
using technologies like Google Now and Siri.
In addition, add-ons like
our FAQ module give Milestone clients the ability to leverage in-house
knowledge and expertise to provide answers to common customer queries|–|right
from the search engine. The Hotel Nikko in San Francisco, another Milestone
client, saw dramatic results after deploying our FAQ module to power mobile
initiated queries. Within six days of deployment, the hotel saw
a
jump of 435% in page views, a 340% lift in average sessions,
as well as a 63% jump in click-through rate.
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Are you ready for AMP
and Voice Search?
Contact Milestone today
to ensure that your websites are AMP ready and able to deliver the best
user experience for your consumers. For more information on Milestone products
and services, please contact Sara Linton, Product Marketing Specialist,
at sara.l@milestoneinternet.com.
Visit our website www.MilestoneInternet.com
or call our team 408-492-9055.
Press Contact:
Sara
Linton
Product Marketing Specialist
408-200-6934
Milestone Web: www.MilestoneInternet.com
Milestone Blog: blog.MilestoneInternet.com |