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National
Park Service Announces Public
Engagement
Campaign as Centerpiece of 2016 Centennial
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National Park
Service and National Park Foundation Unveil Expanded Graphic Identity
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Washington,
DC – March 2014 / Newsmaker Alert / The National Park Service announces
that the centerpiece of its 2016 Centennial will be a broad public engagement
campaign to reintroduce the national parks and the work of the National
Park Service to a new generation of Americans, inviting them to visit and
get involved. The two-year effort will begin in 2015 and run throughout
the National Park Service’s 100th anniversary year in 2016. Plans for the
campaign, entitled “Find Your Park,” are underway in collaboration with
the National Park Foundation,
the official nonprofit partner of the National
Park Service.
The
National Park Service and the National Park Foundation will team up with
partners to produce programs, events, and activities that will drive broad
awareness, deepen engagement, and increase support for America’s national
parks, the work of the National Park Service, and its partners. In addition
to making all 401 national parks go-to destinations, the campaign will
highlight the historic preservation and outdoor recreation work the National
Park Service does with communities across the country and the value it
brings to Americans every day.
“We
are excited to use the Centennial to invite every American to get to know
their national parks and to understand how our one hundred years of conservation
experience translates into on-the-ground revitalization projects in their
neighborhoods,” said National Park Service Director Jonathan B. Jarvis.
“Our campaign will encourage Americans to ‘Find Your Park’ – to discover
a personal connection to a place or a story that provides inspiration or
enjoyment, and to then join us in our second century of stewardship of
America’s most treasured places.”
“We
are proud to support the National Park Service in this historic milestone,”
said Neil Mulholland, President and CEO of the National Park Foundation.
“Together, and in concert with many partners around the country, we will
set the course for the next hundred years with an engaged citizenry who
love their national parks and proudly show their support through visitation,
volunteerism and philanthropy.”
Marking
the first phase of the campaign, the National Park Service and the National
Park Foundation unveiled two
new additions to the National Park Service brand family. Building off
of the National Park Service’s iconic arrowhead, the new graphic identities
highlight the partnership between the National Park Service and its Congressionally-chartered
nonprofit partner, the National Park Foundation. The arrowhead will continue
to serve as the official seal of the National Park Service. Learn more
about the History
of NPS Visual Identity.
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In
addition, the National Park Service and National Park Foundation both launched
Centennial web pages, the start of a robust communications effort that
will kick into high gear in early 2015 across all digital platforms to
invite engagement in Centennial activities.
The
National Park Foundation has retained Grey New York to develop the multi-channel
public engagement campaign which includes the creation of strategic partnerships
with media, corporations and talent.
To
help guide Centennial efforts, Jarvis asked the National Park System Advisory
Board to create a Centennial Advisory Committee made up of 31 members representing
the broad spectrum of National Park Service partners and stakeholders.
The committee is chaired by Gretchen Long.
For
more information about the National Park Service’s Centennial, visit www.nps.gov/centennial
or www.nationalparks.org/centennial.
About
the National Park Service
More
than 20,000 National Park Service employees care for America’s 401 national
parks and work with communities across the nation to help preserve local
history and create close-to-home recreational opportunities. Visit us at
www.nps.gov,
on Facebook www.facebook.com/nationalparkservice,
Twitter www.twitter.com/natlparkservice,
and YouTube www.youtube.com/nationalparkservice.
About
the National Park Foundation
The
National Park Foundation is the official charity of America’s national
parks and nonprofit partner to the National Park Service. Chartered by
Congress in 1967, the National Park Foundation raises private funds to
help PROTECT more than 84 million acres of national parks through critical
conservation and preservation efforts, CONNECT all Americans with their
incomparable natural landscapes, vibrant culture and rich history, and
INSPIRE the next generation of park stewards. Find out more and become
a part of the national park community at www.nationalparks.org.
Contacts:
April
Slayton, NPS / 202-208-6843
Marjorie
Hall, NPF / 202-354-6480 |