Syracuse,
NY – February 2014 / Newsmaker Alert / Acting State Agriculture
Commissioner Richard A. Ball announces a number of initiatives underway
at the Great New York State Fair
which will bring even more of a focus on New York agriculture in 2014 and
increase the Fair’s profile as a premier destination for agritourism in
the Northeast.
“Last year, the Fair did
a great job refocusing on its core mission to promote New York agriculture,”
said Acting Commissioner Ball. “This year we’re going to do it all over
again, except bigger and better. With these initiatives already locked
in and much more on the horizon, the 2014 Great New York State Fair is
well on its way to being a memorable one.”
The theme of the 2014 Great
New York State Fair is “Summer’s Best in Show,” which brings the Fair straight
back to its agricultural roots.
“People look forward to the
Fair all year long, and this new theme describes the Fair as both the true
peak of summer and the absolute best of what New York State agriculture
has to offer,” said Acting Commissioner Ball. “Every summer, a variety
of blue ribbons are awarded during the Fair’s annual competitions, highlighting
the ‘best in show’ among all New York agriculture. But the Fair itself
is a cut above the rest and it truly will be this summer’s best in show.
What a fitting theme for 2014!!!”
Stakeholder Meeting
Shortly after the conclusion
of the 2013 Fair, Department of Agriculture and Markets leadership assembled
a group of agricultural stakeholders and asked them how the Fair could
better represent their interests. While much of this feedback is still
being evaluated, the Fair is already taking steps to address some of the
needs identified by industry.
New York Wine Village
Returns to the Colonnade
A few years ago, the New
York Wine Village moved from the heavily-trafficked Colonnade area overlooking
Chevy Court to a location near the Horticulture Building. This issue was
raised as a concern by industry at the stakeholders’ meeting and also during
Governor Andrew M. Cuomo’s initial Wine, Beer and Spirits Summit. Industry
stakeholders noted that the change in location negatively impacted sales
and exposed less people to the tastes of high-quality New York State wines.
Today, Acting Commissioner
Ball is pleased to announce that the Wine Village, featuring all New York
wines, will be moving back to the Colonnade. There, fairgoers will have
an opportunity to relax, drink New York wine and listen to world class
entertainers at Chevy Court. Also, with its close proximity to the Dairy
Products Building, fairgoers will have an opportunity to go next door to
buy a variety of cheeses and pair them with some of the best wines in the
world.
Jim Trezise, President of
the New York Wine and Grape Foundation, said, “The decision to move the
New York wine industry back to the Colonnade is great news for the New
York State Fair, our industry, and consumers. The wine industry occupied
this location for many years before it was moved to a more remote area
which was hard for consumers to find, while the Colonnade is center stage.
This is another example of State officials listening to industry and then
acting, which is very refreshing and encouraging.”
In addition, the “Taste NY”
Wine and Cheese competition will return in 2014. Last year, camembert cheese
from Old Chatham Sheepherding Company, paired with strawberry wine from
Baldwin Vineyards took home the blue ribbon. This competition will return
in 2014, as will the entire “Taste NY” experience, including the “Taste
NY” trail, tasting tent and at least two wine and cheese seminars daily
in the Horticulture Building.
Dairy Cow Birthing Center
Expands
Also at the stakeholders’
meeting, restaurants from the west end of the fairgrounds touted the Dairy
Cow Birthing Center as a catalyst to help them increase business during
the 12-day extravaganza. Last year, the Dairy Cow Birthing Center, hosted
by the New York Animal Agriculture Coalition (NYAAC), debuted on the west
end of the Fairgrounds and showcased the live birth of 30 baby calves over
the course of the Fair. The exhibit was one of the most popular new exhibits
on the Fairgrounds, and will be returning this year in its same location
– only bigger. The Birthing Center will be held in a larger tent, and will
offer twice the seating, as well as large screen TVs for improved visibility.
Farmers and veterinarians will once again be on hand to discuss the birthing
process and New York’s modern dairy farms. Two calves born at the State
Fair in 2013 will also return for petting. NYAAC, in conjunction with the
Cornell University College of Veterinary Medicine, will again offer a live
web feed of the exhibit for those unable to attend the Fair.
Jessica Ziehm, Executive
Director for the New York Animal Agriculture Coalition, said, “We were
blown away with the level of interest in the Dairy Cow Birthing Center
last year, and are pleased to offer this exhibit once again at the Great
New York State Fair. We are in the process of making several improvements
to the exhibit to ensure everyone has the opportunity to witness a calf
be born and learn about New York’s dairy industry.”
Competitions
Stakeholders also expressed
an interest in expanding the Fair’s already huge lineup of competitions.
While a number of ideas are currently being developed, one is ready to
be announced immediately.
The first-ever watermelon
carving competition will take place this August at the Fair. Fairgoers
will have the opportunity to bring in their own watermelons and carve them
right at the Fair near the Horticulture Building. This competition will
take place the first two days of the Fair, with carvings taking place the
first day and finished products on display on the second. Fairgoers must
pre-register for this competition, which they will soon be able to do by
going to the Fair’s website or calling 315-487-7711 for an entry form.
Video Screens around the
Fairgrounds
Video and digital screens,
which have been appearing more and more in recent years on the Fairgrounds,
will be updated daily to let fairgoers know where the action will be on
a particular day as it relates to agriculture.
“There is just so much going
on at the Fair at one time that sometimes it’s tough for fairgoers to keep
track of it all,” said Acting Commissioner Ball. “We want to strategically
place these screens throughout the Fair so people know what’s going on
at all times.”
Building Renovations
Another concern raised by
stakeholders was the condition of some of the barns where animals are kept
not only during the Fair, but during some of the agricultural events that
take place throughout the year.
A number of improvements
are currently underway to build brand new permanent horse stalls at the
DVM Horse Barn, improve the pens in the sheep barns, reroof the Toyota
Coliseum’s warm up ring and addressing drainage issues there, expand the
showroom area in the FFA building and enhance the fairgoers’ experience
in the Wittier Museum.
About the Great New York
State Fair
The Great New York State
Fair, operated by the New York State Department of Agriculture and Markets,
runs from August 21 – September 1, 2014. The Fair’s mission is to showcase
the best of New York agriculture while providing top-quality entertainment.
In addition to the annual
New York State Fair, the Fairgrounds host dozens of agricultural events
throughout the year, including some of the Northeast’s most prestigious
horse and livestock shows.
The home of the Great New
York State Fair is a 375-acre exhibit and entertainment complex that operates
all year. A year-round schedule of events is available on the Fair’s
website. Find The Great
New York State Fair on Facebook, follow @NYSFair
on Twitter, and enjoy photos from the Fair at Flickr.com/photos/NYSFair.
Also, New Yorkers are invited to send their ideas for the Great New York
State Fair at statefairideas@agriculture.ny.gov.
Media Contacts:
Joe
Morrissey
Public Information Officer
NYS Department of Agriculture
& Markets
518-457-0752
Dave
Bullard
Public Relations
New York State Fair
315-487-7711 x 1377 |