|
| Nor1
Adds Mobile Based Confirmed Upsell |
| Through
its eXpress Upgrade™ Product |
|
Silicon Valley, CA – January
2017 / Newsmaker Alert / Continuing
its mission to provide upsell opportunities throughout the hotel booking
lifecycle, Nor1 introduces eXpress
Upgrade™, which offers guests confirmed upgrades based on real-time
inventory with pricing and merchandising through Nor1’s patented PRiME®
engine and works seamlessly with all other Nor1 Merchandising Platform
products.
“eXpress
Upgrade is the next piece in our vision of offering the right upgrade at
the right time at the right price,” said Jason Bryant, CEO and founder
of Nor1. “We see great potential in eXpress Upgrade for mobile users. It
continues to build out our vision of offering upgrades and optimizing revenue
throughout the booking lifecycle.”
The
industry leader in upsell, Nor1 now offers hotels the ability to engage
the guest throughout the reservation:
-
Offer
upgrades on a standby basis through eStandby Upgrade®, used by Hilton,
Accor, IHG, Carlson/Rezidor, Caesars and many more.
-
Offer
confirmed upgrades closer to the time of arrival through eXpress Upgrade.
-
Offer
front-desk upgrades through its Checkin Merchandising™ product.
eXpress
Upgrade requires two-way integration with the Nor1 partner, which provides
access to real-time rates and inventory, and the ability to modify bookings.
eXpress Upgrade can be configured to be presented to the guest via booking
channels or time-based rules. All offers are powered by Nor1’s PRiME engine
for pricing and merchandising.
“The
ability for a guest to confirm an upgrade in real-time via eXpress Upgrade
opens up another level of opportunity for our customers,” said Norm Shaw,
Senior Director of Product and Integration at Nor1. “With the increased
emphasis on digital check-in in the industry, we think eXpress Upgrade
is the perfect tool to capture upsell revenue with no additional work required
by the property.”
About
Nor1, Inc.
Nor1,
Inc. is the leader in hospitality merchandising technology. Headquartered
in Silicon Valley, with offices in Germany, Mexico and India, Nor1
provides data-driven pricing and merchandising solutions to maximize incremental
revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson
Rezidor, Accor, and Wyndham. Nor1’s patented, dynamic decisions intelligence
engine PRiME®, powers
Nor1’s Merchandising Platform including its signature eStandby
Upgrade®, eXpress
Upgrade™, CheckIn
Merchandising™, and eReach™
solutions.
Nor1
is creating the fusion between technology and guest experience. It’s that
combination of expertise and skill that have set Nor1 apart and continues
to attract technology’s most distinguished investors such as SAP, Goldman
Sachs and Accel Partners. For more information, please visit www.Nor1.com.
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Media
Contact:
Nor1,
Inc.
David
Hallman
408-850-9953 |
