Santa Clara, CA & Las
Vegas, NV – March 2017 / Newsmaker Alert / Nor1’s
Vice President, Technology, Kirby Bosch and Senior Vice President, Global
Gaming, Pavan Kapur, will illustrate this leading-edge approach during
their presentation “Practical Approaches Using Customer Web Behavior to
Maximize Hospitality and Gaming Revenue” on Monday, April 3 from 11:30
am – 12:20 pm at the INFORMS 2017 Business Analytics Conference,
Caesars Palace, Las Vegas.
to Introduce Innovative Machine Learning
Methodology at INFORMS 2017
the “Revenue Management and Pricing” Track, this informative session will
focus on the business opportunity for individualized pricing as well as
the technology stack needed to put the practice into production. It will
also highlight the use of machine learning algorithms to calculate consumer
price elasticity in real time to boost hotel room revenue.
utilization of the abundance of data that can be captured during a customer’s
website visit is key to empowering hotels to tailor relevant, enticing,
individualized offerings to each consumer through optimized pricing and
personalized promotions,” said Pavan Kapur, SVP of Global Gaming at Nor1.
our extensive experience in pricing premium hotel room inventory using
our patented machine learning technology, Nor1 is proud to introduce this
state-of-the-art pricing methodology that influences customer behavior
at the top of the booking funnel,” said Kirby Bosch, VP of Technology at
full abstract for this presentation can be read at meetings2.informs.org.
Bosch, Nor1’s Vice President of Technology is responsible for managing
Nor1’s skilled engineering, product, and data sciences teams globally,
as well as leading product design, development and launch for all of Nor1’s
Merchandising Technology solutions. Kirby’s positive attitude and strong
work ethic, in addition to his communication and analytical skills, and
insight into customer needs help position Nor1’s solutions as market leaders
in Upsell Merchandising Technology for the Hospitality and Travel industries.
Prior to joining Nor1 as a Product Manager, Kirby spent more than 6 years
as a computer engineer at FAAC Incorporated where he managed software development
teams in the design, implementation, and delivery of tactical training
systems for military personnel and consulted on product development and
strategy. Kirby earned his BSE in Computer Engineering from University
of Michigan and his MBA in Corporate Innovation & Finance from Indiana
University – Kelley School of Business.
Kapur is Senior Vice President, Global Gaming, at Nor1. Mr. Kapur is responsible
for the leadership of the Global Gaming team and driving sales of the Nor1
Merchandising Platform throughout the Global Gaming Industry. Mr. Kapur
has most recently held positions as SVP, Analytics and Revenue Optimization
at Atlantis, Paradise Island, Bahamas; and VP of Revenue Optimization,
Enterprise Analytics at Caesars Entertainment Corporation. He received
his MBA in Finance from Florida Atlantic University and a BS in Statistics
from the University of Florida. In addition to his expertise with Revenue
Optimization and Analytics, Mr. Kapur has an extensive background in predictive
modeling, optimization, data mining, business intelligence, customer behavior
analysis and competitive intelligence.
Inc. is the leader in hospitality merchandising technology. Headquartered
in Silicon Valley, Nor1 provides data-driven
pricing and merchandising solutions to maximize incremental revenues for
hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor,
and Wyndham. Nor1’s patented, dynamic decisions intelligence engine PRiME®,
powers Nor1’s Merchandising Platform including its signature eStandby
Merchandising™, and eReach™
is creating the fusion between technology and guest experience. It’s that
combination of expertise and skill that have set Nor1 apart and continues
to attract technology’s most distinguished investors such as SAP, Goldman
Sachs and Accel Partners. For more information, please visit www.Nor1.com.
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