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| The Nor1 Product Suite, powered by Nor1’s patented, dynamic decisions intelligence engine, PRiME®, is designed to drive value based on an intelligent, data-driven approach to guest engagement across the entire guest lifecycle, and includes eStandby Upgrade® and CheckIn Merchandising™. “We are extremely excited to extend our relationship with a partner that focuses on continually elevating the guest experience,” states Jason G. Bryant, Nor1’s Founder & CEO. “Great Wolf fully embraces the Nor1 premise that to make significant gains in guest satisfaction while increasing company financial performance, an organization must deliver an authentic ‘sales through service’ approach. We know guests who are afforded the opportunity to personalize their vacation through enhanced experiences, activities and products are more likely to return. With the countless in-lodge family activities, dining options and character themed room types, Great Wolf is a perfect fit for the Nor1 suite.” The Nor1 product suite provides intelligent merchandising solutions for every stage of the reservation lifecycle and guest experience, enabling hospitality companies to offer their guests the products, services and experiences most likely to make their trip more enjoyable, and at the a when they’re actively planning their getaway. “At Great Wolf Resorts, our renewed partnership with Nor1 provides us with powerful, easy-to-use tools that allow our pack members to fully focus on our guests and families. By delivering exceptional service while authentically presenting each family with unique, memory-making opportunities, we forge a closer relationship between our guests and front-line pack members” explains Brian Casebolt, Senior Vice President of Ancillary Revenue. “From our frontline team to lodge and corporate leadership, the feedback is clear – Nor1 has accelerated our performance – driving higher guest satisfaction, greater pack engagement and improved profitability. A win-win for all involved.” Nor1 services more than 1 million rooms at over 5,000 properties that currently benefit from its real-time, data-driven pricing and merchandising solutions. The company holds patents on the industry’s only real-time decision engine related to premium inventory which leverages the latest machine learning and artificial intelligence methods and maintains over 150M unique buyer behavior records. About
Nor1, Inc.
Nor1’s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. Our investors include Concur Technologies, Goldman Sachs, and Accel Partners. For more information, please visit www.Nor1.com. Nor1 via: Facebook | LinkedIn | Twitter Media
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Great Wolf Resorts, Inc.
Additional information may be found on the company’s Web site at www.GreatWolf.com. All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release are for identification purposes only. Use of these names, and brands does not imply endorsement. Media
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