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Iconic Italian Eatery Dan Tana’s Appoints PROMINENT Brand + Talent
as Global Brand Marketing and Licensing Agent
PROMINENT to Develop a Branded Collection of
Products Across Several Categories for Global Retail Distribution
Company to Also Identify Potential Licensed Dan Tana’s Locations Around the World
PROMINENT, a global brand management and licensing consortium, will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared & frozen foods, wine, spirits and more. A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published. First products will launch at retail in 2018. Additionally, the Company will identify new locations around the world, with an initial focus in Asia and Europe, in which to license new Dan Tana’s restaurants.
“For over 50 years, Tana’s has been the place to go for titans from the world of film, TV, sport, media, politics and music. The restaurant’s red and white checkered tablecloths and hanging clusters of chianti bottles have been a refuge for hungry customers seeking authentic Italian cuisine in an atmosphere reminiscent of an establishment located in Naples, Italy or on New York’s Mulberry Street,” comments PROMINENT co-founder Michael Catalano. “We could not be more thrilled to represent one of Hollywood’s true stars, and look forward to developing a program that honors Dan Tana’s legacy and brings the experience to another level, delivering quality products and expanding the restaurant globally.”
“Dan Tana’s is an incredible, storied brand with a long history,” says Tana’s owner Sonja Perencevic. “We are truly excited to be able to align with best in class partners to create a line of products and additional locations that will extend Dan Tana’s beyond the iconic, little yellow house on Santa Monica Boulevard and into the homes of many. We are proud owners and will ensure its legacy.”
Tana, who refused dozens of offers to sell the restaurant over the years, was pleased to find the perfect operator to ensure the legacy of his infamous eatery. In 2008, Tana sold the restaurant to fellow Croatians, Sonja Perencevic and her daughter, Nika. Since that day, they have vowed to preserve the storied history of one of Hollywood’s most enduring stars.
PROMINENT Brand + Talent
For more information visit: www.ProminentGlobal.com.