Pigeon
Forge, TN – March 2014 / Newsmaker Alert / A bespectacled, redheaded
boy who constantly reminds his parents of the joys of a Pigeon
Forge vacation helped the Pigeon Forge Department of Tourism add an
Emmy Award to its collection of industry recognitions.
The award was in an Emmy
category for commercials
and was for the “Remember When” spot that supported the city’s 2013 marketing
campaign.
This is the fourth time Pigeon
Forge has won what is known as television’s highest honor.
“I don’t know any other tourism
destination that has won an Emmy Award, much less four of them,” said Leon
Downey, executive director of the Pigeon
Forge Department of Tourism.
BOHAN Advertising in Nashville
produced “Remember When” and the three previous Emmy Award winners. BOHAN
has been Pigeon Forge’s marketing agency since 1990.
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BOHAN has produced at least
one Emmy Award-winning spot for multiple clients in nine of the last 10
years. This was the 10th year in a row the agency’s work earned nominations.
“The Pigeon Forge Tourism
Department, the Tourism Advisory Board and BOHAN are a great team. Together,
we really understand Pigeon Forge’s consumers, and we communicate with
them extremely well. This Emmy Award proves it,” Downey said.
Downey noted that the agency
has helped Pigeon Forge grow into a 12-month destination that sees more
than 10 million visitors a year and hosts almost 3 million people for overnight
stays.
The Nashville/Midsouth Chapter
of the National Academy of Television Arts & Sciences gives the awards,
which are deemed television’s highest honor. Based on membership, the Nashville/Midsouth
Chapter is the fifth largest of the 19 chapters in the nation behind New
York, San Francisco/Northern California, Chicago/Midwest and Lone Star
(Texas).
Information about all aspects
of visiting Pigeon Forge is at www.MyPigeonForge.com
or by calling 800-251-9100.
Editor's Note: URL for YouTube
video: www.youtube.com/watch?v=_6ItTPk5S9k
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Media Contact:
Tom
Adkinson, APR
for Pigeon Forge Department
of Tourism
615-341-8796 |