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the
D Las Vegas Increases Profitability and Efficiency
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with
Revenue and Profit Optimization Solutions
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from The Rainmaker
Group
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Las Vegas-based
casino hotel focuses on total guest value with solutions from
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market leader
in gaming and hospitality revenue optimization technology.
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Atlanta,
GA – June 2017 / Newsmaker Alert / the
D Las Vegas (the D), a downtown Las Vegas-based casino hotel boasting
unique and high-energy gaming experiences, is enhancing its profitability
through the use of The Rainmaker Group’s
(Rainmaker’s) guestrev® and revcaster® revenue optimization
solutions. the D has gone live with both solutions, which are designed
to help them leverage total guest value to maximize profit, as well as
to gain deeper insights into competitor pricing through advanced rate shopping.
the D is home to a two-level casino, 629 remodeled rooms and LONGBAR, the
longest bar in Nevada, as well as various onsite dining and entertainment
options, making the need for advanced revenue management data analysis
a top priority for the property.
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“It
is a complex, yet vital task to gather data from various systems into a
comprehensible format that can be analyzed in a way that provides actionable
insights,” said Norm Thom, director of revenue management and operations
at the D. “Rainmaker’s solutions give us much more relevant information,
making it easier for us to optimize our inventory and make better pricing
decisions. With the implementation of guestrev and revcaster,
we are now able to instantly aggregate all the data we need to create segment-specific
and even guest-specific rates that help maximize the total profitability
of the property.”
Prior
to implementing guestrev, the D was manually monitoring its customer
segments to forecast and make pricing decisions. Now the revenue management
team is able to focus more time on what matters most to the property, such
as optimizing inventory to ensure that rooms are sold at the right price
for transient hotel guests and that rooms are always available for the
casino resort’s most valuable gaming customers. With guestrev, the
team can more efficiently assess data and ensure that room rates reflect
the total profit potential of every guest segment.
the
D was also using an alternate system for rate shopping before implementing
revcaster, but realized that it needed a more user-friendly system
that could fully automate the data collection process and better fit the
needs of the property. revcaster gives the D’s team all the data
they need in a clear, actionable format. With minimal effort, revenue managers
can determine where their market strength is relative to seasonality, supply
and demand, and local competitors at any given time, creating a more accurate,
more profitable pricing strategy.
“We
knew there was an opportunity to enhance how this property operates, and
to increase our revenues and profitability overall,” adds Thom. “With Rainmaker,
we can address what’s actionable now and build a plan for the future. Their
dynamic solutions help to ensure that we maintain our competitive advantage
a year from now, two years from now and so on.”
For
more information on Rainmaker solutions, please visit www.LetItRain.com.
About
Rainmaker
The
Rainmaker Group is the premier provider of revenue and profit optimization
solutions to the hospitality and gaming industry. Since its inception in
1998, the company has focused on delivering the highest revenue returns
possible for its clients, through the development and cultivation of a
proprietary suite of products and consulting services. All Rainmaker solutions
are designed to streamline operational efficiencies, enhance revenue optimization
processes, improve lead performance and generate greater demand. Recognized
as one of the top privately held companies in the United States, Rainmaker
has been named to Inc. 5000’s Fastest Growing Privately Held Companies
for the last six consecutive years, and was named to the Atlanta Business
Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. With
corporate headquarters in Alpharetta (Atlanta), Georgia, Rainmaker also
maintains offices in Las Vegas and Singapore. To learn more about Rainmaker
and its suite of profit- and demand-optimization solutions, please visit
www.LetItRain.com,
and follow Rainmaker on Facebook,
LinkedIn
and Twitter.
About
the D Las Vegas
Located
beneath the vibrant lights of the famous Fremont
Street Experience, the D Las Vegas
delivers the fresh, energetic attitude and fun atmosphere synonymous with
downtown Las Vegas. The sleek new casino hotel boasts 629 remodeled modern
rooms and a unique two-level casino offers the latest in slots and table
games manned by the D’s playful dancing dealers on the first floor, and
transports guests back in time to old-school Vegas with its Vintage Casino
on the second floor. Guests can enjoy drinks inside the casino at LONGBAR
– the longest bar in Nevada – or on Fremont Street at D Bar where world
champion flair bartenders send bottles and glasses flying through the air.
For delicious dining 24/7, the D offers contemporary American fare in a
stylish setting at the D Grill, and serves up Detroit’s legendary Coney
Dogs and more at American Coney Island. Prominent restaurateur Joe Vicari
delivers his award-winning restaurant concept to the D with Joe
Vicari’s Andiamo Italian Steakhouse. Daily live entertainment is headlined
by comic-magician Adam London’s LaughterNoon and Las Vegas’ longest running
dinner show – Marriage Can Be Murder. For more information, visit www.theD.com.
Follow the D on Facebook
and Twitter.
Contact:
Andrea
Mane
Plan
A PR & Marketing, Inc.
for
Rainmaker
407-716-9040 |