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Resort Trades: August 2015
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Tip #1: Don’t Be Disappointed by a Small Turnout
While intuition would make one assume that for any event the bigger the turnout the better, but for an annual meeting that isn’t true. A large turnout usually occurs when many owners have issues that they want to express their concern about, or feel in the dark. The usual attendees are primarily in-house for their week at the time the annual meeting is held. A small turnout typically means that the owners are happy and well informed, a great sign that things are running smoothly. If you desire a larger turnout though it can be helpful to offer things related to the annual meeting that are enjoyable such as giveaways, drawings, live entertainment or a social.

Tip #2: Valuable Support Staff
All the key elements of a successful annual meeting would be practically impossible to organize and maintain without a strong support staff. This group of people is instrumental in so many stages of an annual meeting from planning the meeting, communicating all messages to everyone and carrying out the day of meeting tasks. (more)

C.A.R.S. Driving Results In Non-judicial Foreclosures (by Sharon Scott, RRP)
A number of states now have legislation in place for non-judicial foreclosure of timeshare realty. But HOAs hoping to regain inventory in cases where the owners are not paying their annual maintenance fees, still need a lawyer to handle these cases.

Stepping up to the plate is Kevin Mattoni, VP of Cunningham Property Management, whose team offers a solution. Along with partners Sharon Cunningham and Sharon’s son, Richard, the team created Cunningham Asset Recovery Solution (C.A.R.S.) by arranging to provide a volume of cases in exchange for a discounted price.

“As many timeshare resorts for which we provide foreclosure assistance are more than twenty years old, many of them are facing or may soon face a severe financial crisis,” says Mattoni, who provides the lead of the project. “In the case of many aging resorts, more and more older owners are no longer paying their annual maintenance fees. We’ve found this to be a situation that was only exacerbated by the recent recession. Associations need to get delinquent weeks back so they can resell them to fees-paying owners who will once again use and enjoy their vacation ownership property.” (more)

Doing Good Is Good for Business (by Lisa Wanzenried)
A timeshare owner from North Carolina flies 1,265 miles to build an elementary school in rural Haiti, her third such trip in three years. A timeshare owner on the opposite coast registers voters at a community street fair, encouraging others to exercise their civic right. Elsewhere, a front desk agent stuffs empty bottles and wrappers into a black trash bag on the shore of an alpine lake. These are just a few of the real ways timeshare owners, guests, and employees will make a difference at home and abroad this summer.

When we talk about social responsibility, we tend to focus on the impact it has on the community. We think in terms of people served, dollars donated, and problems solved—all important considerations. But doing good is also good for business, and this is especially true when it comes to timeshare resorts.

If your resort wants to stay ahead of industry trends and thrive in the coming years, consider implementing a giving program or expanding one that you already have. Social responsibility engages owners, attracts new guests, and improves employee retention—all of which ultimately help your bottom line. You may think you lack the time, money, and human resources to give back. But with so much at stake, how can your resort afford not to? (more)

About Resort Trades
The Trades was established in 1987 and distributes approximately 7,000 copies monthly to every U.S. vacation ownership resort, to a voluntary subscriber base of resort professionals of all walks and at all the industry’s important conventions and conferences. Resort Trades adds value to the industry as a whole with an enormous volume of informative content to assist resort operators in running their properties more efficiently, raising revenues more effectively and making better-informed buying decisions. www.ResortTrades.com | Digital Edition

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Media Contact:
Sharon Scott, RRP
SharonINK PR & Marketing
www.SharonInk.com
310-923-1269