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Resort Trades: September 2015 Digital Issue
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Resort Trades: September 2015
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Crossville, TN – September 2015 / Newsmaker Alert / Resort Trades news journal, mailed to a nationwide subscriber base of 7,000 resort professionals. A true leader in the vacation ownership/timeshare industry and its bellwether of trends, issues and the movement of people, the journal is a super-tabloid that is supported by an active online news resource – ResortTrades.com. In the September 2015 online issue:
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Resort Trades: September 2015 Digital IssueInterval International’s 17th Annual Shared Ownership Investment Conference (by Judy Kenninger, RRP)
In just a few weeks, more than 500 of the timeshare industry’s best and brightest are expected to gather in Miami Beach for another edition of Interval International’s Shared Ownership Investment Conference. To be held September 30-October 2, 2015 at the Fontainebleau Miami Beach, the 17th annual event’s attendees will include potential new entrants and lenders, as well as existing developers and resort operators. Why do they keep coming back?

“We continue to grow this conference by delivering content that’s relevant for both new entrants and established players who seek fresh perspectives along with hard data on the trends affecting them,” says Bryan Ten Broek, Interval’s senior vice president of resort sales and marketing.

Headlining this year’s conference is Lynne Lancaster, co-founder of BridgeWorks, which advises many leading American companies, including 3M, American Express, Coca-Cola, and Disney, on how to bridge generational gaps at work and in the marketplace by understanding the differences that drive them apart. Her best-selling book, When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work has been a consistent favorite among CEOs. (more)

Creating a Unified Vision for Social Responsibility (by Lisa Wanzenried)
In the August 2015 issue of Resort Trades, we looked at how doing good is good for business. With the rise in global citizenship, a commitment to social responsibility is now essential for owner and employee retention. Owners are more likely to remain engaged with a resort that actively gives back to its community, and resorts with social responsibility programs tend to have higher employee morale.

There’s a strong chance that you and your employees are already giving back. I’ve observed that many resorts are deeply involved in their local communities, and the industry as a whole has a passion for social responsibility.

Just consider Christel House, which provides education and other services to children from low-income families. Started in 1998 by RCI co-founder Christel DeHaan, Christel House is the charity of choice for thousands of timeshare resorts worldwide. Companies have rallied around the cause, stocking Christel House coffee, hosting annual golf tournaments, donating auction items, and facilitating voluntary payroll contributions.

In a similar partnership, more than a dozen timeshare developers, travel clubs, and exchange companies provide breast cancer survivors with complimentary resort accommodations through the non-profit Send Me On Vacation. Resorts donate association-owned inventory that would otherwise sit empty, and women who could not afford a vacation enjoy much needed time away with their families. (more)

Advising Your HOA Board: Your BOD and the Law (by Brian Welch)
High on the list of priorities for your HOA is staying on top of legal issues facing the day-to-day operations of your property. We recently interviewed two attorneys with experience in advising resort Boards.

W. John Funk is a shareholder/director with Gallagher, Callahan and Gartrell, and he told us that the number one issue every HOA board should focus on is sustainability – whether the resort has a long term plan to survive.

“To make that determination, the board should consult with experts in the field to learn whether the resort is competitive with other offerings in the marketplace, what improvements need to be made to continue to be competitive, how much that will cost, whether the products the resort is offering are what consumers want and need, the marketability of its products for resale, the involvement of its owners, their delinquency rates and trends, whether the HOA has a process to recapture delinquent inventory, whether the resort has been a victim to timeshare transfer company scams, ratings with exchange companies, among many other things,” Funk explained.

If the facts support a conclusion that a resort is sustainable, according to Funk, the HOA should develop a strategic plan to achieve that goal, and work to get the financial support from owners and financial institutions. If a resort is sustainable, then it should consider converting to a trust regime to have better flexibility in product offerings. (more)

About Resort Trades
The Trades was established in 1987 and distributes approximately 7,000 copies monthly to every U.S. vacation ownership resort, to a voluntary subscriber base of resort professionals of all walks and at all the industry’s important conventions and conferences. Resort Trades adds value to the industry as a whole with an enormous volume of informative content to assist resort operators in running their properties more efficiently, raising revenues more effectively and making better-informed buying decisions. www.ResortTrades.com | Digital Edition

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Media Contact:
Sharon Scott, RRP
SharonINK PR & Marketing
www.SharonInk.com
310-923-1269

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Publishing Dates: 09/10/15 – 11/10/15
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