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Levitin
Group CEO Shari Levitin Announces Major Book Deal with Career Press
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Heart
and Sell
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12 Universal
Truths every salesperson needs to know
about translating
customer connection into bottom-line results.
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Published by Career
Press, on sale at bookstores and on
Amazon.com the first
of the year. Pre-orders available in two weeks.
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Park
City, UT – April 2016 / Newsmaker Alert / Shari Levitin, entrepreneur
and CEO of The Levitin Group,
a global training and consulting firm and one of Inc. Magazine’s
Fastest Growing Companies, has announced that her book,
Heart and Sell,
will be available for pre-order in two weeks at
www.amazon.com.
Unlike
the slew of books which offer trendy new systems, tips and tricks for responding
to every customer objection under the sun, Heart and Sell draws
upon Levitin’s two decades of experience as a sought-after sales leader
and reveals what’s really happening during the sales process and,
just as important, during the customer’s buying process.
According
to Levitin, too many salespeople treat the symptoms – objections, stalls,
lost sales – rather than focusing on the root cause of what makes sales
so challenging. Sales requires techniques and processes, yes, but also
deep listening skills and empathy. Salespeople who put themselves on the
defensive, relying on tired scripts to close at any cost, but fail to truly
connect with, and care about, their customers risk sounding staged; even
manipulative.
Today’s
savvy customers demand a more authentic sales experience.
“With
competition for goods and services at an all-time high, and trust at an
all-time low, I’ve concluded that what you do matters, but who
you are matters more,” says the author. “Heart and Sell
offers the readers a definitive guide to making an emotional connection
with a customer, while still creating urgency. It’s about balancing heart
and integrity with salesmanship and finesse.”
Under
Levitin’s direction, The Levitin Group has trained thousands of salespeople
and corporate leaders in Third Level Selling©—a system of emotional
selling that revolutionized the sales process and created over a billion
dollars of ROI for some of the world’s top corporations. Heart and Sell
gives individuals and smaller companies access to information that was
previously only available to more established sales forces. It also gives
larger sales operations a guidebook for training their individuals how
to sell with integrity—while drastically improving the bottom line.
Drawing
from the often surprising science of emotions and the “12 Universal Truths
of Sales” that Levitin has identified during her career, she reveals how
to:
1.
Know when to focus on building rapport – and when to roll up your sleeves
and make the deal.
2.
Build a sense of urgency by understanding what’s truly important to the
customer.
3.
Close the deal – not by changing the terms or the price, but by changing
the customer’s emotional state.
Ultimately,
the Heart and Sell method isn’t about becoming the best salesperson,
it’s about becoming the best you; the you who wants to increase
your earnings, rise to the top of your organization, and take pride in
the work you do.
Those
who order the book by June 1, 2016 will receive a FREE proprietary app
which reveals each of the Universal Truths on a monthly basis, along with
interviews of top sales leaders, best selling authors and high-performing
sales professionals. Bulk purchases are available as well; enabling entire
sales teams to reap the benefits of this groundbreaking book and app. Click
here to be notified when the book and free app are available.
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Levitin
Group CEO Shari Levitin Announces Major Book Deal with Career Press
|
About
Shari Levitin and Levitin Group
Shari
Levitin moved to Utah in 1992 when she became Director of Sales and
Marketing for Marriott’s Summit Watch Resort in Park City. Under her leadership,
Summit Watch became the #1 Marriott Resort and was named the “Most Successful
Ownership Resort in the World.” In 1997, Shari built her passion for training
and development into a new company, The Levitin Group. Levitin Group has
been responsible for over a billion dollars in increased profit for companies
and salespeople worldwide, and has trained in 7 languages in 40 countries
and on 5 continents. Thousands of sales professionals worldwide have attributed
their success to The Levitin Group Academy, while notable corporate clients
include Hilton, Jaguar, Hyatt, State Farm, and Sprint Communications. For
more information please visit ShariLevitin.com.
Contact
for Shari Levitin:
Kent
Kozimor
435-649-0003
ext. 302
Media:
Georgi
Bohrod, RRP
619-255-1661 |