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Restaurant
Sales Off for the Largest Chains, Finds Technomic
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Annual Top
500 report provides key industry update and market share by menu category
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Chicago,
IL – March 2014 / Newsmaker Alert / The 500 largest U.S. restaurant
chains registered a 3.5 percent annual sales increase in 2013, a significant
decline from 4.9 percent the prior year. According to data released by
Technomic, Inc. in its annual
reporting on the top U.S. restaurant organizations, the foodservice
consultancy found that U.S. systemwide sales for the Top 500 chains grew
to an estimated $264 billion in 2013, up more than $8.8 billion over 2012.
“Although
we have seen overall growth within the Top 500, the pace has slowed since
last year,” said Ron Paul, President of Technomic.
“Competition for share of stomach is getting more and more challenging.
But brands that have found a way to differentiate themselves are gaining
market share.”
Among
limited-service restaurants, the highest growth came from the Asian, bakery
cafe and coffee cafe categories. Segment leaders were Panda Express (10.7
percent sales growth), Panera Bread (11.8 percent) and Starbucks (10.6
percent). McDonald’s, the largest U.S. restaurant chain, saw minimal sales
growth of 0.7 percent in 2013, to reach annual sales of $35.9 billion.
Subway continues as the second largest restaurant chain in the U.S., followed
by Starbucks, Wendy’s and Burger King.
As
a whole, limited-service restaurants saw a sales bump of 3.9 percent. Chicken
chains, which grew 5.1 percent, represented another limited-service sub
segment with above-average sales growth. Chick-fil-A grew 9.3 percent with
2013 sales of $5.1 billion and surpassed KFC as the top chicken chain.
Full-service
restaurants experienced a 2.4 percent sales increase in 2013, a slight
decrease over the 2.9 percent seen in 2012. The full-service steak category
continued to show healthy growth, with an increase of 6.2 percent. Gains
in the steak category were driven by Texas Roadhouse (11.1 percent) and
LongHorn Steakhouse (12.8 percent). Among varied-menu chains, which increased
sales by 2.5 percent overall, the category leader, Buffalo Wild Wings boosted
sales 12.9 percent.
The
Five Fastest-Growing Chains with Sales Over $200 Million
Ranked
by Percentage Increase in Sales in 2013 vs. 2012
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The
Five Fastest-Growing Chains with Sales Under $200 Million
Ranked
by Percentage Increase in Sales in 2013 vs. 2012
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*
Technomic estimate
More
than 67 percent of the Top 500 restaurant chains posted at least nominal
sales increases. Only 156 of Top 500 chains suffered sales declines in
2013 compared to 168 in 2012. Both winners and losers appeared in every
segment and menu category. These widely mixed results demonstrate the overall
competitiveness of the industry and the need for suppliers and operators
to carefully identify and focus on the winners.
International
performance by the Top 500 restaurant chains continued to outperform domestic
growth in 2013. International sales increases (4.4 percent) outpaced U.S.
sales growth (3.5 percent); international unit growth was up 9 percent
versus 2.2 percent for U.S. units.
The
Technomic
Top 500 Chain Restaurant Report provides Technomic’s exclusive 1-year
sales forecast by menu category, update on franchise and international
activity, outlook for the future, market share by menu category, newly
added Key Themes, and much more.
To
purchase or learn more about this and other industry reports from Technomic,
please visit Technomic.com or contact
one of the individuals listed below.
Note:
The results reported here are preliminary and subject to revision.
About
Technomic
Technomic
provides clients with the facts, insights and consulting support they need
to enhance their business strategies, decisions and results. Its services
include numerous publications and digital products, as well as proprietary
studies and ongoing research on all aspects of the food industry. For Technomic
updates, please follow us on Twitter,
LinkedIn
or
our blog.
Technomic
Contacts:
Media:
Darren
Tristano
312-506-3850
Data
Requests:
Chris
Urban
312-506-3929
Purchasing
Details:
Patrick
Noone
312-506-3852 |