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Travel South USA
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Civil Rights Trail Receives National ADDY Award
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Atlanta, GA – June 2018 / Newsmaker Alert / A promotional poster for the newly launched U.S. Civil Rights Trail featuring the International Civil Rights Center & Museum in Greensboro, N.C., won recognition from the American Advertising Federation at the 2018 ADDY Awards presentation in Chicago. The Civil Rights Trail was launched in January through Travel South USA, a destination marketing organization with membership from 12 states.
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U.S. Civil Rights TrailThe winning poster, designed by Luckie & Co. from Birmingham, Ala., highlighted a pivotal moment in the civil rights movement: the 1960 protest led by four students at the F.W. Woolworth store in downtown Greensboro, which activated the sit-in movement across the South. The Woolworth’s building now houses the International Civil Rights Center, one of more than 100 sites on the trail.

“We are gratified by the Advertising Foundation’s recognition of the work done to let the world know about the U.S. Civil Rights Trail,” said Wit Tuttell, Travel South’s board chair and the director of Visit North Carolina. “The trail’s creation draws focus to a critical era in American history and also underscores the value of collaboration, a hallmark of Travel South’s success in marketing our region.”

The Alabama Tourism Department conceived the project and laid the groundwork for the trail, whose launch coincided with the 2018 Martin Luther King holiday. With Travel South’s commitment and the participation of other state tourism organizations, the trail grew into a curated collection of destinations and landmarks in 14 states and the District of Columbia.

At the June 8 awards ceremony in Chicago, the Civil Rights Trail earned a Silver ADDY in the “Out-of-Home & Ambient Media — Poster — Single Unit” category. The ADDYs are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries through local American Advertising Federation Club competitions. A Gold Addy represents the highest level of excellence; Silver signifies outstanding achievement that’s deemed worthy of national recognition.

“This U.S. Civil Rights Trail initiative has been one of the most impactful our firm had ever worked on,” said John Gardner, president of Luckie & Co. “Many of the major events along what is now the Civil Rights Tail took place in our home communities, and we are proud to help tell the amazing story that impacted a nation.”

About the U.S. Civil Rights Trail
The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks primarily in the Southern states where activists challenged segregation in the 1950s and 1960s to advance social justice. Famous sites such as the Edmund Pettus Bridge in Selma, Ala.; Little Rock Central High School in Arkansas; the Greensboro, N.C., Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tenn.; and Dr. King’s birthplace in Atlanta, among others. The people, locations and destinations included in the Civil Rights Trail provide a way for families, travelers and educators to experience history firsthand and tell the story of how “what happened here changed the world.” For details about dozens of significant sites and to see interviews with civil rights foot soldiers visit CivilRightsTrail.com.

About Travel South USA
Travel South USA is America’s oldest and largest regional travel promotion organization, formed in 1965. The long-standing regional collaboration of the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia provides a foundation to positively position tourism as a vital and dynamic element in the region’s economic development. Tourism ranks throughout the region as one of the top three industries, behind manufacturing and agriculture, and is responsible for $133 billion in spending by visitors, generating 1.4 million direct jobs, $30 billion in worker paychecks, and almost $16 billion in state and local taxes. Visit TravelSouthUSA.com for consumer information and travel industry information, TravelSouthUSA.org.

About Luckie & Co.
Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, and Williamsburg, Va. Learn more at Luckie.com.
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Contact:
Angelica De Stefano / Coordinator,
Event Marketing & Communication
Travel South USA
404-231-1790
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Travel South USA: Facebook / Twitter / YouTube
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Travel South USA is America’s oldest and largest regional travel promotion organization, formed in 1965.
Travel South USA
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Publishing Dates: 06/19/18 – 08/19/18
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