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Travel South USA
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Travel South USA Sets Attendance Record for International Showcase
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Atlanta, GA – November 2014 / Newsmaker Alert / In less than 20 days, a record number of international tour operator buyers and select journalists from 17 countries around the globe will connect with southern destinations, hotels, attractions and shopping venues in The Big Easy for the 3rd Annual Travel South USA International Showcase. Registration has exceeded previous years with a 35% increase in attendance over 2013. Set for December 1-4, 2014, in New Orleans, Louisiana, the show will host tour operators and travel trade journalists from Australia, Austria, Brazil, China, Denmark, France, Germany, Ireland, Italy, Japan, Netherlands, Nigeria, South Africa, Switzerland, UAE, and the United Kingdom, as well as prominent US based receptive operators. More than 275 southern suppliers have partnered in smart marketing strategies to present itineraries with new themes to grow leisure and MICE travel to the Travel South USA region of 12 states.
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Travel South USA Sets Attendance Record for International Showcase
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According to Louisiana Office of Tourism Assistant Secretary Kyle Edmiston, the state is thrilled to host the largest ever Travel South USA International Showcase delegation. “The passion of Louisiana will shine as our state tourism office and statewide partners roll out the red carpet to show off the vibrant state of Louisiana, and the South as a whole, to a record number of international buyers,” he said. One of the nation’s most supportive state tourism proponents, Louisiana Lieutenant Governor Jay Dardenne, is scheduled to speak at breakfast on Tuesday morning, December 2nd.

This three day program is focused exclusively on selling southern destinations and offers educational workshops, global partner meetings and over 7,000+ pre-scheduled business appointments combined with outstanding entertainment, city tours, and evening events. Meal functions are considered the premier marketing opportunity to “showcase” the rich music, food, culture, history and hospitality of the South. This year’s line of talented entertainment offerings includes Smitty Dee’s Louisiana Brass Band, Al “Lil Fats” Jackson sharing the Rhythms of the South, and the Blues Alley Revue with Raphael Semmes and the Mississippi Blues Orchestra. A special Kentucky Bourbon Reception will feature Maker’s Mark.

Advance planning is already underway for Travel South USA’s 2015 International Showcase to be held in Charlotte, North Carolina, November 30 – December 3, 2015.

About Travel South USA
Travel South USA is America’s oldest and largest regional travel promotion organization, formed in 1965 by resolution presented at the Southern Governor’s Conference. The long-standing regional collaboration of the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia provides a foundation to positively position tourism as a vital and dynamic element in the region’s economic development. Tourism ranks throughout the region as one of the top three industries, behind manufacturing and agriculture, and is responsible for $133 billion in spending by visitors, generating 1.4 million direct jobs, $30 billion in worker paychecks, and almost $16 billion in state and local taxes. For more information, visit www.TravelSouthUSA.com for consumer information and for travel industry information, www.TravelSouthUSA.org.
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Contact:
Sam Lacy
Digital Marketing Manager
Travel South USA
404-231-1790
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Travel South USA: Facebook / Twitter / YouTube
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Placement Dates: 11/13/14 – 01/13/15
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