Atlanta,
GA – December 2018 / Newsmaker Alert / Travel
South USA claims the 2018 Australian Travel Awards’ Destination
of The Year. The award was given to the destination offering diverse and
exciting experiences, and a range of product for all, while giving holidaymakers
the trip of a lifetime and invoking a strong consumer sentiment.
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 “We
are thrilled to be selected as the 2018 Destination of The Year,” said
Kristen Branscum, Commissioner, Kentucky Department of Tourism and Travel
South USA Chair. “We continue to gain in-bound market share in Australia
by collectively using our resources to better inspire, attract and gain
visitors to the Southern USA. Together we have attracted over 140,000 Australian
visitors, spending nearly $300,000,000 in our 12-state region.”
Submitted
by Gate 7, Travel South USA’s in-market representation firm, Travel South
USA’s application touted their programing and key initiatives bringing
the South to life by marketing the Regions authentic experiences across
its charming small towns and vibrant metropolitan communities.
Organized
by Travel Weekly, The
Australian Travel Awards, in association with media partners Better
Homes and Gardens and 7Travel, with Crystal as a principal partner, was
held outside Sydney, Australia on November 30, 2018. The inaugural awards
program aimed to celebrate wholesalers, destinations, airlines, tourism
boards, cruise lines, retailers and other tourism affiliated companies
who influence the Australian travel industry. The full lists of finalists
for the 2018 Destination of The Year Award included: New Caledonia Tourism,
The Department of Culture and Tourism – Abu Dhabi, Travel South USA, Voyages
Ayers Rock Resort, and Wandering the World.
Travel
South USA executes an extensive program of work in Australia through their
Global
Partner Program, a shared advertising, marketing program serving the
need to grow and extend the South’s global messaging. The program utilizes
collective funds to contract in-country representatives that provide year-round
promotional efforts, execute marketing campaigns, aggressively seek earned
media and work closely with on-going Brand
USA efforts.
About
Travel South USA
Travel
South USA is America’s oldest and largest regional travel promotion organization,
formed in 1965 by a resolution presented at the Southern Governor’s Conference.
The long-standing regional collaboration of the state tourism offices of
Alabama,
Arkansas,
Georgia,
Kentucky,
Louisiana,
Mississippi,
Missouri,
North
Carolina, South Carolina,
Tennessee,
Virginia
and West Virginia provides a foundation
to positively position tourism as a vital and dynamic element in the region’s
economic development. Tourism ranks throughout the region as one of the
top three industries, behind manufacturing and agriculture, and is responsible
for $133 billion in spending by visitors, generating 1.4 million direct
jobs, $30 billion in worker paychecks, and almost $16 billion in state
and local taxes. Visit TravelSouthUSA.com
for consumer information and travel industry information, TravelSouthUSA.org.
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Contact:
Andrew
Cantrell
Manager,
Global Marketing
Travel
South USA
404-231-1790
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Travel
South USA: Facebook
/ Twitter / YouTube
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Travel
South USA
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