Back To News/PR Index
U-GLOVE’s Marketing Method Patent Allowed by USPTO
U-GLOVE’s Outdoor Media allows for brands to engage their audience
when they’re most receptive, while they pump their fuel safe and clean.
“This is a big milestone for us as we consider further expansion opportunities into this market made up of roughly 130,000 gas stations,” says Lyon. “This is a win-win for consumers, brands, and fuel retailers alike. U-GLOVE is about protecting consumers by partnering up with retailers and brands that place a high value on goodwill marketing.”
Studies noted in Infection Control Today have found that 71 percent of gas pump handles show high concentrations of various communicable contagions. As a result, something as simple as stopping for gas is one of the biggest contributors in the $20 billion lost each year from people missing work because of the common cold and other medical conditions. Aside from germs, using U-GLOVE allows consumers to avoid odors, oil, and dirt often found on unsanitary pumps.
Consumer demand for protective disposable gloves at the gas pump has steadily grown since the concept was first introduced in Miami, Florida, in 2014. Since then, an increasing number of fuel retailers have adopted this customer-centric solution. The U-GLOVE marketing system has also proven successful, with reputable advertisers like American Express, MetroPCS, the NHL Florida Panthers, and Baptist Health of South Florida, among others, launching various advertising campaigns on the platform.
U-GLOVE has been featured in major news outlets for its innovative approach to such public-health challenge. Gasoline stations will serve as U-GLOVE’s immediate starting point, with expansion to diverse consumer outlets to follow. U-GLOVE’s current footprint anticipates presence in thousands of filling stations by 2018.
For more information about the company, visit U-GLOVE.com.