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2017
Marks a New Era of Services, Success for Vimana Franchise Systems
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Hospitality’s
friendliest franchise company adds a third product for the
independent market
and makes a huge financial investment in a new infrastructure
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Birmingham,
AL – January 2017 / Newsmaker Alert / The new year marks a new beginning
for Vimana Franchise Systems LLC.
Today, the franchisor of the Centerstone Inns/Hotels/Plaza Hotels and Key
West Inns/Hotels/Resorts brands is stronger than ever before. Coming out
of the gate, Vimana is introducing a third product for independent hoteliers
and it’s unveiling a radically-enhanced infrastructure of franchise support
services that will make it easy for franchisees to compete head on with
the bigger brands.
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“It’s
an exciting time to join Vimana Franchise Systems,” said Steve Belmonte,
Vimana Franchise Systems CEO. “As hospitality’s friendliest franchise company,
we remain committed to offering owners a lot more for a lot less. In addition
to paying the lowest franchise fees in the industry and enjoying the easiest
terms, franchisees will now have access to a dozen new tools, technologies
and services that will help grow their businesses and their bottom lines.
We’ve made a significant financial investment that will not only relaunch
Vimana as a more viable franchise option, but it will propel hotel owners
to new heights of success.
“In
addition, independent hotels that wish to reap the benefits of a Soft Brand
while retaining their name and their overall independence, can now join
the ‘Independent Collection by Vimana,’” Belmonte said. “Hotels can keep
their names (with a small tweak to their signage) and experience the same
fortified infrastructure we are now making available to our Centerstone
and Key West members.”
The
NEW Vimana Franchise Systems’ support infrastructure includes the following
in its low 4% fee:
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NEW Central Reservation
System
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NEW Global Loyalty Club
Program
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NEW Revenue Management
Program
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No-Cost, Cloud-based PMS
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Preferred OTA agreements
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Worldwide Sales Department
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Exceptional Purchasing Network
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Dedicated Account Manager
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Free Vimana University Online
Training
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Custom Built Vanity Website
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Effective Consumer Marketing
+ Metasite Listings
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Technology Consultant
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Partners
Paving the Way
“What
is helping to make the Vimana so great in 2017 is our many new partners
who are driving the technology and providing consultative services to our
members,” said Amanda Belmonte, VP of Franchise Services. “In particular,
we have partnered with IBC (InnDependent
Boutique Collection) to give our hotels direct access to the company’s
channel management and booking technology via the IBC Marketplace. The
Constellation CRS and new Global Loyalty Club program are each driven by
IBC. Likewise, our new Revenue Management program is supported by Room
Results; the new website is designed by Infomedia;
our buying power is driven by Source1
Purchasing, and Vimana University is powered by HMBookstore.
“In
addition, Vimana has fortified our staff to also aid franchisees in their
sales efforts,” she said. “A new worldwide sales staff will market each
property, manage all incoming leads, and work in tandem with hotel marketers
and managers to place bids on a regular and ongoing basis. We’ve also hired
Stephanie Pohubka to serve as franchise lead generator. Her main focus
will be adding properties to the Centerstone, Key West, and Independent
Collection brands.”
Vimana
has also secured the expertise of Tim Pigsley, former vice president of
marketing at Ramada, to serve as the Vimana Technology Advisor. Tim will
guide Vimana corporate as it adds programs to ensure an effective and cutting-edge
technology initiative. To drive the PR effort on, Vimana selected Barbara
Worcester and PRPRO to lead the Vimana PR effort both on a national and
property level.
“2017
is going to be a very exciting year,” Steve Belmonte said. “Our new infrastructure
will be extraordinarily effective in generating reservations flow and revenues
for Vimana properties. These heavily-funded and strategically orchestrated
initiatives were designed to target and drive new business to our hotels.
We’ve got the tools in place to compete more effectively than ever before
in the marketplace. And, we hope that the industry will enjoy our creative
new ad campaign that will be appearing in the leading hotel trade magazines
crossing your desks soon. On behalf of Amanda and myself, ‘Cheers to a
prosperous new year.’”
For
more information on Vimana Franchise Systems, visit www.VimanaFS.com.
About
Vimana Franchise Systems LLC
Vimana
Franchise Systems LLC is a hotel franchise company which owns Centerstone
Inns, Centerstone Hotels, and Centerstone Plaza Hotels, a mid-tier to upper
mid-tier three segment franchise designed to create a fair and cost effective
model for hotel owners. Vimana also owns Key West Inns, Key West Hotels,
and Key West Resorts, an economy friendly brand in a three-tier segment
giving hotel owners the right fit for their product. The newest addition
to the Vimana franchise is the Independent Collection by Vimana, a solution
for independent hotels looking to keep their name but desiring soft brand
benefits. Vimana Franchise Systems is operated by industry veteran and
CEO, Steve Belmonte. For more information on Vimana Franchise Systems LLC,
visit www.VimanaFS.com, by phone
at 407-654-5540 or email development@vimanafs.com.
For
more information, contact:
Barb
Worcester
PR
PRO
Tel:
440-930-5770
or
Steven
Belmonte
CEO
Vimana
Franchise Systems, LLC
Tel:
407-654-5540 |