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As part of the new agreement, Golden Pony Casino’s slots department will deploy floorViz, VizExplorer’s core solution for gaming floor and profit optimization. Golden Pony’s marketing department will start to use campaignViz to enhance marketing campaign management, customer segmentation and reporting capabilities.
“In our competitive market, it’s critical to use data to our advantage. We chose VizExplorer’s proven technology to allow us to access data about our slot activity and marketing campaign effectiveness, with which we can make well informed decisions to drive the business forward,” said Jason Larney, General Manager at Golden Pony Casino.
“With VizExplorer software, it takes minutes for a slot manager to assess the performance of the gaming floor or for a marketer to figure out which audience segment to target,” said Peggy Rogers, Regional VP of Sales–Central. “We are thrilled that Golden Pony Casino chose our solutions, and look forward to seeing the impact of operational intelligence on this mid-market sized casino.”
Owned and managed by the Thlopthlocco Tribal Town of Oklahoma, Golden Pony Casino joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.