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Cabo
Villas Beach Resort Sees Substantial Online Revenue Growth
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Cabo
San Lucas Full Service Hotel Finds the Secret
to
Successful Marketing; Wins Award & New Online Customers
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Jacksonville,
FL – March 2014 / Newsmaker Alert / Cabo
Villas Beach Resort & Spa selected Vizergy®
– Digital Travel Marketing in 2012 to boost their hotel Internet marketing
efforts. This full service, 142-room independent property located in Cabo
San Lucas felt the need to enhance their online presence to maintain their
edge over the competition. Vizergy recommended that the property invest
in a new custom website design to achieve higher rankings on major search
engines, increase website traffic and deliver a higher percentage of relevant
and ready-to-book guests. Vizergy received a Silver Adrian Award for digital
marketing excellence for its work with Cabo Villas at the recent HSMAI
awards gala.
“Since re-launching our website
with Vizergy in late 2012, we have seen consistent growth in our online
revenue,” said Sergio Baños, General Manager of Cabo Villas. “Our
collaboration with Vizergy’s team and their online strategies has been
a productive combination. Cabo Villas is seeing first-time visitors to
our ‘Heart of Cabo’ location on Medano Beach, and they are fully enjoying
and relaxing at our four restaurants, world class spa and three swimming
pools.”
Cabo Villas sought to increase
website traffic and direct hotel bookings, increase requests for information
(RFP’s) for destination weddings, and sell special fishing travel packages.
They specifically wanted to gain more exposure for the hotel side of this
luxury resort, separately from the vacation rentals and timeshare side.
Their old site did not make it clear that there was an independent property
on-site. Vizergy created a hotel
website design that showcases the beauty of the property and surrounding
area through large background photos, easy-to-navigate and informative
pages, media gallery, hotel video and virtual tour to engage visitors.
Much of Cabo Villas’ continued success is due to the aesthetically pleasing
design that sells the property, and Vizergy’s dedicated team of account
managers that conducts strategic reviews and consultation on a regular
basis.
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Cabo Villas has experienced
continued success since going live with their new website and mobile site
in late 2012, and saw the following key metrics in 2013:
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Over 10:1 ROI in 2013; online
booking only, does not include voice agent & group sales
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Over 43% rise in direct visits
in Q4 2013 compared to Q4 2012
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Almost 50% of website visits
attributed to natural and paid search advertising
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12% of total traffic is on mobile
devices, visiting the mobile friendly version of the site
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457% increase in RFPs submitted
YOY
“It is a privilege to continue
to be honored by the Adrian Awards over the past five years,” said Joe
Hyman, Vizergy’s President & CEO. “Our team prides itself on every
custom website we develop; we provide an online marketing plan and develop
strategies with the ultimate goal of increasing website visitors and property
direct online revenue. Most importantly, we judge our success by our clients’
results to maximize usability and conversions.”
The Adrian
Awards, now in its 57th year, is the largest and most prestigious travel
marketing competition on the globe. This year’s contest attracted more
than 1,200 entries from around the world, with entries judged by top executives
from all sectors of the industry.
About Cabo Villas
Cabo Villas Beach Resort
& Spa – “the heart of Cabo” – is run by President & CEO Chris Erickson.
The property was founded on the basic principles of providing five star
quality accommodations and amenities, combined with the best personalized
customer service possible at every level, and from every member of our
staff. The 142 suite resort and spa is located on Medano Beach in Cabo
San Lucas, where the Pacific Ocean meets the Sea of Cortes. The property,
which includes amenities such as a beach club, three pools and a business
center, is in close proximity to many of Cabo’s best restaurants, bars,
shopping, fishing guides, outdoor activities and more. Visit CaboVillasBeachResort.com
and the property’s Facebook
page for additional information.
About HSMAI
The Hospitality Sales and
Marketing Association International (HSMAI) is committed to growing business
for hotels and their partners, and is the industry’s leading advocate for
intelligent, sustainable hotel revenue growth. The association provides
hotel professionals & their partners with tools, insights, and expertise
to fuel sales, inspire marketing, and optimize revenue through programs
such as HSMAI’s MEET, Adrian
Awards, and Revenue
Optimization Conference. HSMAI is an individual membership organization
comprising more than 7,000 members worldwide, with 40 chapters in the Americas
Region. Connect with HSMAI at www.hsmai.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai
and www.youtube.com/hsmai1.
About Vizergy®
Vizergy
is an award-winning digital travel marketing company that empowers hoteliers
to know more, do more and achieve more–with the ultimate goal of delivering
maximum online revenue. The company uses data-driven decisions to provide
strategic guidance in the evolving world of online marketing. Online marketing
services include search engine optimization, pay-per-click and display
advertising, local marketing, website and mobile website design and development,
reservation software and advanced analytics. Since 1998, Vizergy has propelled
thousands of branded and independent hotels, resorts and hotel management
companies to success.
For more information on Vizergy
and its services, please visit Vizergy.com,
call William Bellis at 904-389-1130 Ext. 171 or email william.b@vizergy.com.
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