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Vizergy®
Digital Travel Marketing’s Entire Client Services Team is HSMAI Certified
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HSMAI’s Certified
Hospitality Digital Marketer (CHDM) Program Enhances Vizergy’s Expertise
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Jacksonville,
FL – August 2014 / Newsmaker Alert / Vizergy®,
a leader in hotel
Internet marketing, is the first company to have their entire client
services team, which consists of 20 plus account managers and digital marketing
strategists, certified by the Hospitality Sales and Marketing Association
International (HSMAI). The CHDM program,
which was created in 2012, does exactly what the name says – it certifies
hospitality industry professionals as expert digital marketers.
Vizergy worked closely with
HSMAI over the past year, ensuring each member of their team became certified.
The certifications, along with the required studying and testing, are another
way to keep Vizergy’s staff at the forefront of the industry’s latest developments
and strategies. This translates to exceptional client service, efficient
marketing efforts and impressive ROIs for Vizergy’s diverse portfolio of
branded and independent properties and hotel management companies.
“Vizergy was one of the first
digital marketing agencies to make a commitment to have its entire client
facing team certified with our CHDM
offering, and now, that commitment has come to fruition,” said Fran Brasseux,
Executive Vice President of HSMAI. “It’s nice to have a fellow industry
leader like Vizergy, along with Best Western, Marriott and others, so enthusiastic
about the program. Since the program’s inception in 2012, we’ve helped
spearhead a consistent sharing of digital marketing expertise industry
wide, and we look forward to the future.”
“Digital marketing is complex
and constantly changing,” said Pam Rothenberg, Vizergy’s Director of Client
Services. “HSMAI’s CHDM acts as a standard knowledge base, makes sense
of the complexities and keeps up with the changing environment, providing
hotel marketers with a comprehensive understanding of the nuances of our
marketplace. This initiative demonstrates that we are continuing down the
path of providing our clients with savvy digital strategists equipped to
achieve better returns.”
About the CHDM program
The program is focused toward
those who want to maximize online revenue through lead generation, customer
engagement and loyalty, online brand awareness and product exposure, as
well as those who desire to become more proficient in the myriad key digital
areas as the importance of this field is rapidly growing in the hospitality
industry. The CHDM program is be broken down into three sections: Digital
Marketing Impact; Strategy and Tactics; and Analytical, Productivity and
Management Tools. Topics covered include mobile marketing, Online Travel
Agencies (OTAs), public relations, Search Engine Optimization (SEO), paid
advertising, and social media, among others. The program is designed for
hospitality sales, marketing, and revenue management professionals who
are interested in expanding their current roles; executives seeking to
understand digital marketing; and, digital marketers looking to understand
the hospitality industry.
About HSMAI
The Hospitality Sales and
Marketing Association International (HSMAI) is committed to growing business
for hotels and their partners, and is the industry’s leading advocate for
intelligent, sustainable hotel revenue growth. The association provides
hotel professionals & their partners with tools, insights, and expertise
to fuel sales, inspire marketing, and optimize revenue through programs
such as HSMAI’s MEET, Adrian
Awards, and Revenue
Optimization Conference. HSMAI is an individual membership organization
comprising more than 7,000 members worldwide, with 40 chapters in the Americas
Region. Connect with HSMAI at www.HSMAI.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai
and www.youtube.com/hsmai1.
About Vizergy®
Vizergy is an award-winning
hotel Internet marketing company that empowers hoteliers to know more,
do more and achieve more – with the ultimate goal of delivering maximum
online revenue. The company uses data driven decisions to provide strategic
guidance in the evolving world of online marketing. Online marketing services
include search engine optimization, pay-per-click and display advertising,
local marketing, website and mobile website design and development, reservation
software and advanced analytics. Since 1998, Vizergy has propelled thousands
of branded and independent hotels, resorts and hotel management companies
to success.
For more information on Vizergy
and its services, please visit vizergy.com, call William Bellis at 904-389-1130
Ext. 171 or email william.b@vizergy.com.
Connect with Vizergy on Facebook,
LinkedIn
and Twitter and YouTube. |