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Wingstop Debuts One-of-a-Kind
Chili Lime Flavor
|
Dallas,
TX – March 2014 / Newsmaker Alert / Wingstop
has done it again. The Wing Experts, known for bringing the flavor, are
ready to unveil their latest culinary masterpiece. Combining smooth, fiery
chilies with a refreshing burst of tangy lime, it’s time say hello to Chili
Lime wings.
The
latest flavor sensation, sauced, tossed and made to order on classic or
boneless wings, is now available for a limited time at more than 600 Wingstop
restaurants nationwide, and President and CEO Charlie Morrison expects
it to quickly become a favorite.
“This
is a whole new way to experience Chili Lime,” said Morrison. “Our fans
have come to expect one-of-a-kind flavors from Wingstop and our creative
team of Wing Experts continues to deliver.”
The
arrival of Chili Lime comes just months after Mango Habanero wings were
introduced in restaurants nationwide. The flavor became an instant favorite
of Wingstop fans during the limited time it was available, and Morrison
said he expects Chili Lime to be even more popular.
“Chili
Lime scored even higher than Mango Habanero during taste tests, which has
us ready for another cult flavor following across our chain,” Morrison
said. “This flavor is designed for those who crave bold and exciting new
flavors, and that perfectly describes Chili Lime. But they won’t be around
forever so guests need to get them before they’re gone.”
Wingstop
is encouraging fans to share the Chili Lime love on social media through
the use of the #ChiliLime hashtag.
For
more information on Wingstop, including location and franchise
information, visit wingstop.com.
About
Wingstop
Founded
in 1994 and headquartered in Dallas, Texas, Wingstop
has more than 600 restaurants open across the United States, Mexico, Russia
and Singapore. The “Wing Experts” menu features classic and boneless wings
with 10 bold, distinctive flavors including Original Hot, Cajun, Atomic,
Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked
BBQ and Louisiana Rub. Wingstop’s wings are always cooked to order, sauced
and tossed and served with a variety of house-made sides including Wingstop’s
award winning hand-cut seasoned fries. Wingstop has experienced 10 consecutive
years of positive sales increases, was named a Top 10 Best Franchise Deal
by QSR magazine, and has been voted “best wings” in markets across the
country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based
private equity firm that specializes in business and consumer service companies
with attractive growth prospects and revenues ranging from $20 million
to over $3 billion. For more information visit wingstop.com,
wingstopfranchise.com,
twitter.com/wingstop
or
facebook.com/wingstop.
Media
Contact:
T.J.
Griffin
BizCom
Associates
214-256-4007 |
