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Worldhotels and Sixt Build Customer Value with Enhanced Global Partnership
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Worldhotels and Sixt Build Customer Value with Enhanced Global Partnership
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Shared Values Create a Win-Win for Companies and Their Customers
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Frankfurt, Germany – April 2016 / Newsmaker Alert / A mutual desire to provide more value to their customers and leverage cross-selling opportunities has led two global service providers to enhance their partnership and the perks they offer to customers. Worldhotels, a leading global group for independent upscale hotels, and Sixt, a leading international provider of high-quality mobility services, are expanding their alliance.

Worldhotels and Sixt customers will now be able to collect 1,000 Peakpoints every time they rent a car from Sixt—whether from Sixt Rent A Car or the exclusive Sixt Limousine Service. Members of Worldhotels Peakpoints customer loyalty program also receive a 15 percent discount on Sixt car rentals. Through the end of May 2016, they will receive double points as a special bonus.

“For years, Sixt has been one of our strongest partners, one that shares our focus on creating great customer value,” according to Worldhotels CEO Dirk Fuhrer. “We’re delighted to be able to offer our customers these new benefits.”

Peakpoints (worldhotels-peakpoints.com) membership is free and the points collected can be redeemed for vouchers in any Worldhotels member hotel at any time—without limitation. In addition to hotel stays, Peakpoints guests can redeem points for miles with 25 frequent flyer programs of the world’s premier international carriers.

“Our goal is to make traveling as easy and pleasant as possible for our customers,” said Regine Sixt, senior executive vice president, Sixt International. “We offer them not only premium vehicles and services, but also alliances with premium companies, such as Worldhotels. This enhanced partnership enables us to offer even more customer benefits.”

Worldhotels makes it easy for guests to book rooms with member hotels via telephone, online or through 450,000 travel agent terminals worldwide—as easily as with hotels and resorts affiliated with large franchise operations.

Other advantages include participation in advertising, promotions and public relations campaigns, as well as exposure at industry events and trade shows attended by Worldhotels. Specific advertising materials include a page in the Worldhotels’ hotel/resort directory, a listing on Worldhotels.com, and inclusion in print ads to capture the atmosphere, amenities and unique essence of each property.

In addition, more than 35 sales and reservation offices staffed by 80 employees worldwide work on behalf of all Worldhotels’ properties to create and sell special programs for business and leisure travelers.

About Worldhotels
Worldhotels (Worldhotels.com) is a global brand that brings together some of the world’s most unique independent hotels. It targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers 450 hotels in 250 destinations and 65 countries worldwide, including hotels under development and in integration.

With 45 years of excellence in the industry, the company’s mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group’s strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.

Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic “affiliation model”, the group offers independent hotels a soft franchise branding solution which is the perfect alternative to standard franchise contracts.

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About Sixt
Sixt (Sixt.com) is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With 4,000 locations in 105 countries, Sixt is continually expanding its presence. The company’s strengths lie in the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together, these strengths have given Sixt an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector.

Media Contact:
Kristi Arndt
763-782-0265
612-803-0861 (c)
Peridot Group for Worldhotels-The Americas

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Publishing Dates: 04/19/16 – 06/19/16
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