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nSight
Rolls-out Next Generation Features to Intelligence Platform
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Continues
to Disrupt Business Intelligence Market for Hotels
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Nashville, TN – August
2015 / Newsmaker Alert / nSight,
the leader in online consumer
shopping intelligence for hotels and destinations, today announced
next generation target market filters in its nSight
for Hotels solutions, providing the ability for hoteliers to isolate
consumer demand for future arrival dates by weekend and weekday stay patterns
as well as regional source markets. The industry’s most robust target market
segmentation for consumer travel intent, this new filtering provides a
higher level of sophistication for hotel ecommerce teams and their agencies
that redefines digital campaign strategy, increasing marketing ROI and
shifting bookings from OTAs to the hotel website.
“In order to capture a higher
share of transient business, hotels must quit relying on reports that show
how they did last month based only on booked business,” explained nSight
Founder Rich Maradik. “We’ve gotten comfortable with doing things the same
way – even though every revenue management and marketing professional will
tell you that they need to change in order to capture more leisure travelers.
nSight gives hotels that change – a totally new perspective on how consumers
shop hotels and their competitors online for the future travel. It’s reshaping
how the industry can market and price, and the latest feature enhancements
will make it even easier to apply these insights in BAR rate decisions
and digital target marketing.”
Weekend/Weekday Filter
Hotels can see the difference
in behavior for consumers shopping on third-party travel sites for future
arrival dates on weekdays (Sunday – Thursday) compared to weekends (Friday
– Saturday). The filter provides the top geographic target markets with
the greatest search volume for arrival dates 30/60 days into the future.
Users see the top personas or demographic profiles in each geographic market
generating the majority of search. The filter helps hotel marketers and
revenue managers distinguish unmanaged corporate travel from leisure travel
for better targeting and pricing decisions. Marketers can turn the geographic
markets and personas into targeted campaigns that deliver higher digital
ROI.
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Regional Source Market
Filter
Cross-border travelers are
a critical part of the travel industry and its growth. nSight’s new regional
source market filter allows users to specifically isolate and target consumer
behavior across seven regions: the U.S., Canada, Mexico, South America,
Europe, Asia, and the Middle East/Africa. For example, hotel marketers
and their agency partners can learn the top cities searching and booking
a hotel and its comp set from Europe compared to Canada, and understand
the consumer profiles driving the demand. This data can be used directly
in email marketing or Google Adwords to elevate targeting as well as to
improve OTA and display ad conversion.
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Free Trial for Hotels
To demonstrate the power
of consumer shopping data, nSight is offering its Hotel Online Traffic
Report in a free 60-day
trial. Travel marketers can directly compare consumers who are searching
and booking their hotel on third parties and consumers searching and booking
their hotel website. The data helps hotels attract new consumers and increase
bookings from their brand.com.
The nSight for Hotels Solution
brings search, booking and rate dynamics into one future view so marketing
and revenue management can act together to improve performance. The full
solution includes the SaaS interactive application, an actionable reporting
suite and robust Marketing Services.
About nSight
nSight (www.nSightForTravel.com)
combines the world’s largest view of consumer shopping data with predictive
marketing and revenue management solutions to deliver more guests to your
hotel and visitors to your destination. Only nSight aggregates more than
85 million travel consumer shops and bookings daily across over 5,000 third-party
travel websites. Understanding consumer shopping behavior, rate impact
and future market demand enables better marketing and revenue management
decisions. Follow us on Twitter,
Facebook
and LinkedIn.
Contact:
nSight
Katrina
Pruitt-Andrews
Vice President of Marketing
615-866-0850 ext 1003 |
